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Multimodality and Genre

A Foundation for the Systematic Analysis of Multimodal Documents

Authors: Bateman, J.

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eBook $64.99
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  • ISBN 978-0-230-58232-3
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Hardcover $130.00
price for USA
  • ISBN 978-0-230-00256-2
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Softcover $42.00
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  • ISBN 978-1-349-28079-7
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.
Softcover $84.99
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  • ISBN 978-0-230-30234-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.

About the authors

JOHN BATEMAN is Professor of English Linguistics at the University of Bremen, Germany.

Reviews

'If you have never read a book on multimodality, or plan on reading just one book, Bateman's Multimodality and Genre is the book I'd recommend. It ably reviews the work that has revolutionised discourse analysis around the world and reconstructs its foundations in a way that is enabling multimodal discourse analysis to move forward on a principled footing.' - James Martin, University of Sydney, Australia

'Multimodality and Genre is an asset to any communication, language and media studies course. The ease with which he treats this highly complex matter and the exceptionally well devised structure of the book make it an ideal reading for advanced courses.' Marion G. Müller, Jacobs University Bremen, Germany


Table of contents (7 chapters)

Table of contents (7 chapters)
  • Introduction: Four Whys and a How

    Bateman, John A.

    Pages 1-20

  • Multimodal Documents and their Components

    Bateman, John A.

    Pages 21-106

  • The GeM Model: Treating the Multimodal Page as a Multilayered Semiotic Artefact

    Bateman, John A.

    Pages 107-142

  • The Rhetorical Organisation of Multimodal Documents

    Bateman, John A.

    Pages 143-176

  • Multimodal Documents and Genre

    Bateman, John A.

    Pages 177-248

Buy this book

eBook $64.99
price for USA (gross)
  • ISBN 978-0-230-58232-3
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $130.00
price for USA
  • ISBN 978-0-230-00256-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $42.00
price for USA
  • ISBN 978-1-349-28079-7
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.
Softcover $84.99
price for USA
  • ISBN 978-0-230-30234-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Multimodality and Genre
Book Subtitle
A Foundation for the Systematic Analysis of Multimodal Documents
Authors
Copyright
2008
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-0-230-58232-3
DOI
10.1057/9780230582323
Hardcover ISBN
978-0-230-00256-2
Softcover ISBN
978-1-349-28079-7
Softcover ISBN
978-0-230-30234-1
Edition Number
1
Number of Pages
XIX, 312
Topics