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Contemporary Anthropology of Religion

Direct Sales and Direct Faith in Latin America

Authors: Cahn, P.

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eBook $79.99
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  • ISBN 978-0-230-11890-4
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Hardcover $105.00
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  • ISBN 978-0-230-11249-0
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Softcover $100.00
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  • ISBN 978-1-349-29441-1
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  • This title is currently reprinting. You can pre-order your copy now.
About this book

Since 1990, direct sales have attracted over two million recruits in Mexico and are characterized by a belief in the power of positive thinking. Through an ethnographic portrait, Peter S. Cahn demonstrates that the quasi-religious commission of self-empowerment accounts for the explosive growth of commission-based sales in the developing world.

About the authors

PETER S.CAHN Director of Faculty Development and Diversity at Boston University, USA.

Reviews

'An engagingly written and richly observed ethnography of the rise of direct sales in Mexico .Cahn's analysis of direct sales fits most clearly into the literature on religious movements, but it also aims to intervene in discussions of political and economic anthropology, especially the role of neoliberal policies and ideologies in developing economies.' - PoLAR

"Cahn takes two unusual approaches in his book. First, in this ethnography of direct sales, he chooses to focus on a single representative of a single vitamin supplement company - a woman he calls Luisa, who sells Omnilife products in Morelia, Mexico, as well as briefly in Santiago, Chile. Cahn is not the first researcher to take this focus, but this narrow approach continues to be uncommon. However, Cahn demonstrates the possibility for great depth of analysis by sacrificing breadth of sample. Second, he analyzes direct marketing through the theoretical lens of religion. Summing Up: Recommended. All levels/libraries" - CHOICE

"In loving detail, Cahn chronicles how Omnilife has become one of the most visible multi-level marketing schemes in Mexico." - Anthropological Quarterly


Table of contents (9 chapters)

Buy this book

eBook $79.99
price for USA (gross)
  • ISBN 978-0-230-11890-4
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $105.00
price for USA
  • ISBN 978-0-230-11249-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $100.00
price for USA
  • ISBN 978-1-349-29441-1
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.

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Bibliographic Information

Bibliographic Information
Book Title
Direct Sales and Direct Faith in Latin America
Authors
Series Title
Contemporary Anthropology of Religion
Copyright
2011
Publisher
Palgrave Macmillan US
Copyright Holder
Palgrave Macmillan, a division of Nature America Inc.
eBook ISBN
978-0-230-11890-4
DOI
10.1057/9780230118904
Hardcover ISBN
978-0-230-11249-0
Softcover ISBN
978-1-349-29441-1
Edition Number
1
Number of Pages
XIV, 191
Topics