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Studies in Diplomacy and International Relations

Battles to Bridges

US Strategic Communication and Public Diplomacy after 9/11

Authors: Zaharna, R. S.

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  • ISBN 978-0-230-27792-2
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Hardcover $120.00
price for USA
  • ISBN 978-0-230-20216-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $35.00
price for USA
  • ISBN 978-1-349-30029-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $59.99
price for USA
valid through March 31, 2019
  • ISBN 978-1-137-44615-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book tackles the pressing need to expand the vision of strategic US public diplomacy. It explores the interplay of power politics, culture, identity, and communication and explains how the underlying communication and political dynamics have redefined what 'strategic communication' means in today's international arena.

About the authors

R.S. Zaharna is an Associate Professor of Communication at American University in Washington, D.C. and was a Research Fellow with the Annenberg Center on Public Diplomacy at the University of Southern California, USA (2011-2013). She has written extensively on strategic communication and culture, and has addressed audiences in the United States, Europe, the Middle East, and Asia on the challenges of public diplomacy in a global communication era.

Reviews

'R.S. Zaharna has written an important and timely intervention in debates about US strategic communications and offers new insight into the processes of American public diplomacy following the 9/11 terrorist attacks. The author embeds the empirical work within a rich theoretical framework to provide a comprehensive descriptive and analytical treatment of the subject... This will be considered a major work and will be used by students and scholars for many years to come.'- Professor Gary D. Rawnsley, Director of the Institute of Communications Studies, University of Leeds, UK

'R.S. Zaharna has consistently been in the top echelon of public diplomacy scholars. Her views are inevitably informed by both academic theory and professional practice. She fully understands the concept of strategic communications and its pillars in their diplomatic, military and media contexts. This long awaited book confirms that reputation. But, more importantly, it brutally analyzes why a huge gulf of misunderstanding has opened up since 9/11 between the western and Islamic worlds. Policy makers ignore this book at your - and our - peril!'- Professor Philip Taylor, Institute of Communication at the University of Leeds, UK

'Battles to Bridges fills a void in the literature, particularly with its emphasis on culture and intercultural communication as it relates to public diplomacy. The 'C' word is a major void in our PD discussion and literature and I can think of no better expert in this area than Dr. Zaharna to tackle this subject. Her work is theory-rich and well-researched, but she has the added ability of stepping outside the Ivory Tower to communicate her work with a wider audience.'- Dr Nancy Snow, Associate Professor of Public Diplomacy, Syracuse University Newhouse School and Sr. Fellow of University of Southern California, Center for Public Diplomacy, USA

'R.S. Zaharna is a leading voice bringing fresh insights to the study and practice of public diplomacy. Intelligent, lucid, and deeply knowledgeable, her book is essential reading for all who want to understand U.S. efforts to engage diverse global publics in the 21st century.' Bruce Gregory, Adjunct Assistant Professor of Media and Public Affairs,

The George Washington University, USA

'Battles to Bridges is a must piece for practicing diplomats.' Dr. John H. Brown, Adjunct Professor of Liberal Studies, Georgetown University, USA

'Battles to Bridges ... provides solid analysis of nation branding, the distinctions between propaganda and public diplomacy, the importance of ethics, and other topics that will prove valuable to experienced practitioners and scholars as well as to the public diplomacy novice. With this thoughtful, accessible book, Zaharna makes an important contribution to the study and practice of public diplomacy. '

Philip Seib, Director of the USC Centrer on Public Diplomacy, USA, and Scholar of the Year (2009), ISA, International Communication


Table of contents (10 chapters)

Table of contents (10 chapters)

Buy this book

eBook $24.99
price for USA (gross)
  • ISBN 978-0-230-27792-2
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $120.00
price for USA
  • ISBN 978-0-230-20216-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $35.00
price for USA
  • ISBN 978-1-349-30029-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $59.99
price for USA
valid through March 31, 2019
  • ISBN 978-1-137-44615-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Battles to Bridges
Book Subtitle
US Strategic Communication and Public Diplomacy after 9/11
Authors
Series Title
Studies in Diplomacy and International Relations
Copyright
2010
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-0-230-27792-2
DOI
10.1057/9780230277922
Hardcover ISBN
978-0-230-20216-0
Softcover ISBN
978-1-349-30029-7
Softcover ISBN
978-1-137-44615-2
Edition Number
1
Number of Pages
XVII, 233
Topics