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Public Relations for the New Europe

Authors: Morris, Trevor, Goldsworthy, Simon

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eBook $54.99
price for USA (gross)
  • ISBN 978-0-230-59484-5
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $70.00
price for USA
  • ISBN 978-0-230-20583-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $65.00
price for USA
  • ISBN 978-1-349-30218-5
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.
About this book

This book is essential for anyone interested in Public Relations in New Europe Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, this book offers readers a vital insight into how PR works.

About the authors

Author Trevor Morris: Trevor Morris is one of the UK's most senior PR practitioners. Until 2003 he was Chief Executive of Chime Communications Public Relations Group, the UK's largest PR group. In over 25 years in the industry Trevor successfully built a major PR consultancy, worked for numerous major companies and government bodies. He maintains a high profile within the industry and PR Week has described him as one of the most influential people in public relations. Author Simon Goldsworthy: Simon established London's first Master of Arts course in public relations and has since added the teaching of public relations to the University's well-known undergraduate media studies programme. He has lectured to international audiences, including Johns Hopkins University, USA, and at the Sorbonne, France, where he is a Visiting Professor. He has also worked as a PR consultant in the private sector.

Reviews

"PR is an essential element of the free worlds marketplace of ideas and products. Morris and Goldsworthy's book is an essential read for anyone who wants to practice PR and make their case and argue their point' Mike Waterson, Chairman, World Advertising Research Center

'As an academic who teaches communications at one of the region's major universities, I strongly recommend this book for anyone who works in - or wants to work in - public relations. Morris and Goldsworthy offer clearly written advice and tips about all aspects of PR work, backed up with plenty of lively examples from all over the New Europe. An invaluable aid for practitioners and students alike' Dr Burcu Sumer, University of Ankara

"Public Relations for New Europe expertly chronicles the changing nature of public relations and the need for new skills to render it effective. Morris and Goldsworthy once again provide the essential primer to bridge the skills gap necessary to fuel a growing PR industry' Paul Taaffe, Chairman and Chief Executive of Hill& Knowlton worldwide


Table of contents (30 chapters)

Table of contents (30 chapters)

Buy this book

eBook $54.99
price for USA (gross)
  • ISBN 978-0-230-59484-5
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $70.00
price for USA
  • ISBN 978-0-230-20583-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $65.00
price for USA
  • ISBN 978-1-349-30218-5
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.

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Bibliographic Information

Bibliographic Information
Book Title
Public Relations for the New Europe
Authors
Copyright
2008
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-0-230-59484-5
DOI
10.1057/9780230594845
Hardcover ISBN
978-0-230-20583-3
Softcover ISBN
978-1-349-30218-5
Edition Number
1
Number of Pages
XVII, 246
Topics