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Palgrave Macmillan

The New Operational Culture

The Case of the Theatre Industry

  • Book
  • © 2009

Overview

Authors:
  1. Beatriz Muñoz-Seca

    1. IESE Business School, University of Navarra, Barcelona-Madrid, Spain

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  2. Josep Riverola

    1. IESE Business School, University of Navarra, Barcelona-Madrid, Spain

    View author publications

    You can also search for this author in PubMed   Google Scholar

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Table of contents (24 chapters)

  1. Front Matter

    Pages i-xii
    Download chapter PDF

  2. The Need for a New Operational Culture

    1. The Need for a New Operational Culture

      • Beatriz Muñoz-Seca, Josep Riverola
      Pages 1-8

  3. The Teatro Real de Madrid

    1. The Teatro Real de Madrid

      • Beatriz Muñoz-Seca, Josep Riverola
      Pages 9-22

  4. Efficiency

    1. Front Matter

      Pages 23-23
      Download chapter PDF

    2. The Mission of the Teatro Real

      • Beatriz Muñoz-Seca, Josep Riverola
      Pages 25-29

    3. The Mission’s Concepts

      • Beatriz Muñoz-Seca, Josep Riverola
      Pages 30-36

    4. The Protagonists

      • Beatriz Muñoz-Seca, Josep Riverola
      Pages 37-51

    5. Understanding Our Protagonists

      • Beatriz Muñoz-Seca, Josep Riverola
      Pages 52-61

    6. The Operational Dream and a Five-Star Service

      • Beatriz Muñoz-Seca, Josep Riverola
      Pages 62-68

    7. Achieving a Five-Star Service

      • Beatriz Muñoz-Seca, Josep Riverola
      Pages 69-75

    8. Operations

      • Beatriz Muñoz-Seca, Josep Riverola
      Pages 76-91

    9. The Nature and Structure of Operations

      • Beatriz Muñoz-Seca, Josep Riverola
      Pages 92-103

    10. Operations Management and Translation

      • Beatriz Muñoz-Seca, Josep Riverola
      Pages 104-114

    11. Characteristics of Operations Management

      • Beatriz Muñoz-Seca, Josep Riverola
      Pages 115-120

  5. Attractiveness

    1. Front Matter

      Pages 121-122
      Download chapter PDF

    2. The Innovation Process

      • Beatriz Muñoz-Seca, Josep Riverola
      Pages 123-135

    3. Implementing Innovation

      • Beatriz Muñoz-Seca, Josep Riverola
      Pages 136-145

    4. Rehearsal and Training

      • Beatriz Muñoz-Seca, Josep Riverola
      Pages 146-152

    5. The RT Concept

      • Beatriz Muñoz-Seca, Josep Riverola
      Pages 153-161

    6. The Creative Process: The Opera Don Giovanni

      • Beatriz Muñoz-Seca, Josep Riverola
      Pages 162-172
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Keywords

About this book

Imparting experiences from the theatre world to show how to manage operations in the 21st century, this book provides the key ideas necessary to implement a new operational culture that will lead to excellence in service. This is a must read for executives who wish their operations to be effective and to find satisfaction in shared success.

Authors and Affiliations

  • IESE Business School, University of Navarra, Barcelona-Madrid, Spain

    Beatriz Muñoz-Seca, Josep Riverola

About the authors

BEATRIZ MUÑOZ-SECA Doctorate in Philosophy and Letter from the University of Navarra and Master in Education from Harvard University. With more than 18 years' experience in high-level positions, in national and international companies as well as in public administration, she has worked in the United States, Mexico and Spain. Professor Muñoz-Seca joined IESE in 2000, where she is Full Professor of Production, Technology and Operations Management.

JOSEP RIVEROLA Doctorate in Industrial Engineering from the Polytechnic University of Catalunya and PhD in Operations Research
from Stanford University. In 1976, he was awarded the chair Organisation of Operational Research and Production at the Polytechnic University of Catalunya. Professor Riverola is currently Professor of Production, Technology and Operations Management and holds the Alcatel chair at IESE, where he also directs the Centre for Operational Excellence.

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