Overview
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Table of contents (16 chapters)
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Introdution
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Towards Place Branding
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Place Brand Performance
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Place Brand Satisfaction
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Conclusion
Keywords
About this book
Reviews
'This book makes a very useful addition to the rather scarce literature on the subject. What I always look for, and what I'm particularly gratified to find in this book, is a prominent acknowledgement of the 'deeds not words' school of thought which I devote most of my energies to communicating.' - Simon Anholt, Government Advisor; Author of the Anholt Nation Brands Index and Competitive Identity (Palgrave); Member of the UK Foreign Office's Public Diplomacy Board
'Robert Govers and Frank Go's new book brings a new level of intellectual rigour to the often misunderstood subject of place branding.' - Nicholas Ind, Managing Partner of Equilibrium Consulting; Author of Living the Brand (Kogan Page) and Branding Governance (Wiley)
'This book is a valuable addition to current thinking on the subject of place branding. It offers fresh insights and perspectives. I thoroughly recommend it for practioners and students of place marketing' Roger Pride, Marketing Director of Visit Wales and co-author of Destination Branding, Creating the Unique Destination Proposition (Elsevier)
'I truly appreciate this book's attempt to approach the practice of place branding from an (applied-) academic perspective.' - Sicco van Gelder, Founder of Placebrands and author of Global Brand Strategy-Unlocking Branding Potential Across Countries, Cultures and Markets (Kogan Page).
'The reader will likely find the book to be an intellectually stimulating experience; as noted previously, the depth of research and efforts to validate the claims put forward by the authors make the book enlightening and fascinating.' Elsa Wilkin-Armbrister, Annals of Tourism Research
About the authors
www.rgovers.com
FRANK GO is Professor and Director of the Centre for Tourism Management at the Rotterdam School of Management (RSM), Erasmus University. Prior to his present post he served within business faculties at universities in Canada and Hong Kong. His research focus is on marketing strategy, destination images& brand identity, ICT and innovation, sustainable business development. He serves as Academic Director of the MSc program - a joint program of RSM/Hotel School The Hague - and is a visiting professor at Rikkyo University, Tokyo, Japan and the Open University Business School, U.K. Go has also (co) authored more than 125 articles, official reports and book chapters in which most of his writing has focused on the need to integrate technological, market and organizational change in travel, destination and hospitality contexts to improve the effectiveness of organizations.
Bibliographic Information
Book Title: Place Branding
Book Subtitle: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
Authors: Robert Govers, Frank Go
DOI: https://doi.org/10.1007/978-0-230-24702-4
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2009
Hardcover ISBN: 978-0-230-23073-6Published: 23 July 2009
Softcover ISBN: 978-1-349-31167-5Published: 23 July 2009
eBook ISBN: 978-0-230-24702-4Published: 18 January 2016
Edition Number: 1
Number of Pages: XIV, 324
Topics: Marketing, Tourism Management, International Business