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  • © 2010

Sunset in the Land of the Rising Sun

Why Japanese Multinational Corporations Will Struggle in the Global Future

Palgrave Macmillan

Part of the book series: INSEAD Business Press (IBP)

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Table of contents (11 chapters)

  1. Front Matter

    Pages i-xiii
  2. Where Have all the Flowers Gone?

    • J. Stewart Black, Allen J. Morrison
    Pages 1-9
  3. Follow the Yellow Brick Road, Part 1

    • J. Stewart Black, Allen J. Morrison
    Pages 10-24
  4. Follow The Yellow Brick Road, Part 2

    • J. Stewart Black, Allen J. Morrison
    Pages 25-35
  5. A Brave New World

    • J. Stewart Black, Allen J. Morrison
    Pages 36-48
  6. Curve Ball

    • J. Stewart Black, Allen J. Morrison
    Pages 49-56
  7. Barbarians At The Gate

    • J. Stewart Black, Allen J. Morrison
    Pages 57-66
  8. Water, Water Everywhere, But Not A Drop To Drink

    • J. Stewart Black, Allen J. Morrison
    Pages 67-75
  9. A Tale of Two Cities

    • J. Stewart Black, Allen J. Morrison
    Pages 76-88
  10. The Incredible Shrinking Japan

    • J. Stewart Black, Allen J. Morrison
    Pages 89-104
  11. So What Are The Japanese To Do?

    • J. Stewart Black, Allen J. Morrison
    Pages 105-118
  12. A Cautionary Tale

    • J. Stewart Black, Allen J. Morrison
    Pages 119-130
  13. Back Matter

    Pages 131-141

About this book

Even casual observers will be familiar with the Cherry Blossom or Sakura tress of Japan. When in full bloom the sight is spectacular but it sadly only takes a week until the tree is bare. In a longer cycle of nations and business, we see, unfortunately, a similar pattern for Japanese Multinational Corporations.

Reviews

'Having worked in Japan for the last 30 years, I can say without hesitation that Drs. Black and Morrison are right on the mark in describing the problems Japanese Multinational Corporations face. This book is an essential reference for those seeking global success in today's complex world.' - R. Lon Combs, President, iEnter Japan

'This study serves as a severe warning to Japanese senior executives. We recognize that greater diversity and leadership development is critical to ensuring we have the human resources and leadership talent for our global future.' - Kazuo Tanigawa, Corporate Executive Vice President and Director, Toshiba Corporation

'This book is particularly provocative because the challenges faced by Japanese companies could be experienced by ANY global company that fails to adapt its people and organization capabilities.' - Elliott Nelson, VP Global Learning & Development, Pfizer, inc.

Authors and Affiliations

  • INSEAD, France

    J. Stewart Black, Allen J. Morrison

About the authors

DR J. STEWART BLACK is a professor and an Associate Dean of Executive Development Programs at INSEAD. He is a leading instructor and scholar in leadership , change management, globalization, and strategy. He has authored or co-authored more than a dozen books and regularly consults with multinational companies around the world. (Email: stewart.black@insead.edu)

DR ALLEN J. MORRISON is a Professor at INSEAD. His research and teaching interests centre on multinational strategy and global leadership. He has authored or co-authored over 70 articles and case studies, and seven books. He is highly sought after as a consultant and public speaker and works with multinational companies around the world. (Email: allen.morrison@insead.edu)

Bibliographic Information

Buy it now

Buying options

eBook USD 44.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 59.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 54.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access