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International Place Branding Yearbook 2012

Managing Smart Growth and Sustainability

Editors: Go, F., Govers, R. (Eds.)

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  • ISBN 978-1-137-28255-2
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About this book

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.

About the authors

ELI AVRAHAM Head of the Public Relations Program in the Department of Communication, University of Haifa, Israel RAOUL BEUNEN Assistant Professor at Wageningen University, The Netherlands KEITH DINNIE Senior Lecturer of International Marketing at NHTV Breda University of Applied Sciences, The Netherlands ERLING DOKK HOLM Associate Professor at the Oslo School of Management, Norway TIM FREEMAN Lecturer in Health Policy and Management within the School of Social Policy at the University of Birmingham, UK IULIA GRAMON-SUBA Marketing Planner at Nisbets CHRIS HOLT works on the Masters Design Strategy program at Brunel University, UK NICHOLAS IND Associate Professor at the Oslo School of Management and a visiting professor at ESADE, Barcelona, Spain, and Napier University, Edinburgh, UK STEVE LITTLE Senior Lecturer in knowledge management at the Open University Business School, UK MING CHIEN LO Associate Professor of economics at St. Cloud State University, Minnesota, U.S.A CHRIS MABEY Professor of HRM at Birmingham University, UK ALEXANDER OTGAAR Expert in urban economics and regional development at Erasmus University Rotterdam, The Netherlands ANTONIO PAOLO RUSSO Assistant Professor in the Department of Geography, Universitat Rovira i Virgili, Tarragona, Spain ROLAND SCHATZ Founder and CEO of Media Tenor International WADIM SCHREINER Managing Director of Media Tenor South Africa in Pretoria and Board Member of Media Tenor International in Zurich, Switzerland GILDO SEISDEDOS Professor at IE Business School, Spain JEREMY TAMANINI Founder of Dual Citizen Inc. KRISTOF VAN ASSCHE Visiting Associate Professor at the Communication & Innovation Studies group at Wageningen University, the Netehrlands and research fellow at the German institute for Development Research (ZEF), at Bonn University, Germany.

Table of contents (15 chapters)

  • Introduction

    Go, Frank M. (et al.)

    Pages 1-29

  • Four Readings of Place and Brand Leadership

    Mabey, Chris (et al.)

    Pages 33-44

  • Beyond Place Branding

    Ind, Nicholas (et al.)

    Pages 45-55

  • Crisis Communication and Sustainable Place Marketing: A Preliminary Analysis before Choosing a Restorative Media Strategy

    Avraham, Eli

    Pages 56-68

  • A Perspective on Planning, Smart Growth and Place Branding

    Assche, Kristof (et al.)

    Pages 69-77

Buy this book

eBook $39.99
price for USA (gross)
  • ISBN 978-1-137-28255-2
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $115.00
price for USA
  • ISBN 978-0-230-27952-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $49.99
price for USA
  • ISBN 978-0-230-23964-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
International Place Branding Yearbook 2012
Book Subtitle
Managing Smart Growth and Sustainability
Editors
  • F. Go
  • R. Govers
Copyright
2013
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-1-137-28255-2
DOI
10.1057/9781137282552
Hardcover ISBN
978-0-230-27952-0
Softcover ISBN
978-0-230-23964-7
Edition Number
1
Number of Pages
XXX, 266
Topics