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Marketing Shares, Sharing Markets

Experts in Investment Banking

Authors: Blomberg, J., Kjellberg, H., Winroth, K.

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About this book

This book introduces the reader to the 'world of finance', more exactly to one core activity: investment banking. Analysing the practices of traders, analysts, brokers and bankers it reveals how their contrasting perspectives on shares are put to use and the consequences this has for investment banks, corporations, investors and the stock markets.

About the authors

JESPER BLOMBERG is Associate Professor at the Stockholm School of Economics, Sweden. His current research includes project management, with both an instrumental and critical stance, as well as organisational analysis of the financial sector. Blomberg has published several books and articles covering organizational theory, project management and organizational finance.

HANS KJELLBERG is Associate Professor in the Department of Marketing and Strategy at Stockholm School of Economics, Sweden. His research focuses on economic organizing in general and the shaping of markets and economic exchanges in particular. Current research projects concern mundane market practices, the role of marketing in shaping markets, and the historical development of marketing. Recent publications include articles in Industrial Marketing Management, Marketing Theory, Journal of Cultural Economy and the edited volume Reconnecting Marketing to Markets.

KARIN WINROTH is Assistant Professor in the School of Business Studies, Soderton University, Sweden. Her research concerns professional culture, practice, and leadership. She has published books and articles on management in law firms, expressions of identity, the organizing of expert work, and expertise practice in financial markets.

Table of contents (10 chapters)

Table of contents (10 chapters)

Buy this book

eBook $89.00
price for USA
  • ISBN 978-0-230-36162-1
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $125.00
price for USA
  • ISBN 978-0-230-28067-0
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
Softcover $120.00
price for USA
  • ISBN 978-1-349-32783-6
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Marketing Shares, Sharing Markets
Book Subtitle
Experts in Investment Banking
Authors
Copyright
2012
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-0-230-36162-1
DOI
10.1057/9780230361621
Hardcover ISBN
978-0-230-28067-0
Softcover ISBN
978-1-349-32783-6
Edition Number
1
Number of Pages
IX, 255
Topics

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