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The Dominant Influence of Marketing in the 21st Century

The Marketing Leviathan

Editors: Kitchen, P. (Ed.)

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eBook $79.99
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  • ISBN 978-1-137-32263-0
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Hardcover $119.99
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  • ISBN 978-0-230-29683-1
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Softcover $105.00
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  • ISBN 978-1-349-33400-1
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About this book

Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'

About the authors

Fred K. Beard, University of Oklahoma, USA Stephen Brown, University of Ulster, Northern Ireland Shintaro Okazaki, Universidad Autónoma de Madrid, Spain Charles R. 'Ray' Taylor, Villanova University, USA

Table of contents (7 chapters)

Table of contents (7 chapters)

Buy this book

eBook $79.99
price for USA
  • ISBN 978-1-137-32263-0
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $119.99
price for USA
  • ISBN 978-0-230-29683-1
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
Softcover $105.00
price for USA
  • ISBN 978-1-349-33400-1
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock

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Bibliographic Information

Bibliographic Information
Book Title
The Dominant Influence of Marketing in the 21st Century
Book Subtitle
The Marketing Leviathan
Editors
  • P. Kitchen
Copyright
2013
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-1-137-32263-0
DOI
10.1057/9781137322630
Hardcover ISBN
978-0-230-29683-1
Softcover ISBN
978-1-349-33400-1
Edition Number
1
Number of Pages
XIV, 138
Topics