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  • © 2012

International Business

New Challenges, New Forms, New Perspectives

Palgrave Macmillan

Part of the book series: The Academy of International Business (AIB)

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Table of contents (14 chapters)

  1. Front Matter

    Pages i-xvi
  2. Introduction

    1. Introduction

      • Simon Harris, Olli Kuivalainen, Veselina Stoyanova
      Pages 1-6
  3. The New Challenges of CSR in Emerging Markets

    1. Front Matter

      Pages 7-11
  4. The New Forms of International Small Businesses

    1. Front Matter

      Pages 117-123
    2. Switching Operation Mode — A Strategic Approach

      • Niina Nummela, Sami Saarenketo
      Pages 125-136
    3. The International Growth of e-Commerce Ventures

      • Antonella Zucchella, Birgit Hagen
      Pages 137-153
  5. The New Practices of International Businesses

    1. Front Matter

      Pages 189-190
    2. Practices of Innovation in Mobile Computing Alliances

      • Yong Kyu Lew, Rudolf R. Sinkovics
      Pages 242-261
  6. Back Matter

    Pages 263-268

About this book

Provides an in-depth analysis of some of the most recent challenges for international businesses, such as corporate social responsibility and the phenomenon of outward foreign direct investment from China. Reflects on the new perspectives in international business by presenting the experience of successful business experts in the field.

Editors and Affiliations

  • University of Edinburgh Business School, UK

    Simon Harris, Veselina Stoyanova

  • Lappeenranta University of Technology, Finland

    Olli Kuivalainen

About the editors

KENNETH AMAESHI Senior Lecturer in Strategy & International Business at the University of Edinburgh Business School, UK FREDERICK AHEN Researcher at the University of Turku, Finland TAMER CAVUSGIL Fuller E. Callaway Professorial Chair and Director at the Institute of International Business, Robinson College of Business, Georgia State University, USA DIANA A. FILIPESCU Professor at the Autonomous University of Barcelona's Foundation, Spain LAN GAO Research Associate in the School of Business and Economics, Loughborough University, UK PERVEZ N. GHAURI Professor at Kings College, University of London, UK BIRGIT HAGEN Researcher at the University of Pavia, Italy YONG KYU LEW Doctoral Researcher at the Comparative and International Business Research Centre, Manchester Business School - Centre for International Business Education and Research, UK JIA LI Researcher at the University of Edinburgh Business School, UK LING LIU Lecturer at University of Edinburgh Business School XIAO HUILIU Professor of international business at the School of Business and Economics, Loughborough University, UK VOLKER MAHNKE Professor of International Business and Director of Research at the University of Edinburgh Business School, UK FRANK MCDONALD Professor of International Business at Bradford University School of Management and Director of the Bradford Centre in International Business, UK JORGE MONGAY Lecturer of International Business at Autonomous University of Barcelona, Spain NIINA NUMMELA Professor of International Business at the Turku School of Economics, University of Turku, Finland TAEKYUNG PARK Lecturer of strategic management at Yeungnam University, South Korea SAMI SAARENKETO Professor of International Marketing at the School of Business, Lappeenranta University of Technology, Finland THOR SIGFUSSON PhD student in International Business at the University of Iceland, Iceland RUDOLF R. SINKOVICS Professor of International Business and co-director of the Comparative and International Business Research Centre at Manchester Business School, UK YUE XU Lecturer on International Business at the Hull University Business School, UK ANTONELLA ZUCCHELLA Professor of Marketing and International Entrepreneurship at the University of Pavia, Italy

Bibliographic Information

Buy it now

Buying options

eBook USD 84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access