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Palgrave Macmillan

The New Strategic Landscape

Innovative Perspectives on Strategy

  • Book
  • © 2012

Overview

Authors:
  1. Julie Verity
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Part of the book series: Cass Business Press (CBP)

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Table of contents (10 chapters)

  1. Front Matter

    Pages i-ix
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  2. Introduction

    • Julie Verity
    Pages 1-12

  3. Strategy for a Complex World

    • Jean Boulton
    Pages 13-30

  4. Strategy and the New Uncertainty

    • Robert Davies
    Pages 31-51

  5. Design Thinking

    • Julie Verity, Kevin McCullagh
    Pages 52-68

  6. Behavioural Strategy

    • Julie Verity
    Pages 69-86

  7. Strategy and Human Nature

    • Julie Verity
    Pages 87-105

  8. Strategy as Practice

    • Katie Best
    Pages 106-122

  9. Strategy and Discourse

    • Gill Ereaut
    Pages 123-143

  10. Strategy as Serious Play

    • Julie Verity, Lewis Pinault
    Pages 144-160

  11. Strategy as Social Process

    • Bill Critchley
    Pages 161-178

  12. Back Matter

    Pages 179-181
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Keywords

About this book

The business challenges of organizations are increasingly complex; strategists need a rich choice of approaches in order to respond. Too few strategy models challenge the dominate paradigm of rational analysis, choice maximisation and planned implementation. This rich collection from an eclectic group of strategists provides alternatives.

About the author

JULIE VERITY (PhD) is a consultant, lecturer, writer and researcher in the field of strategy. She has split her working life between academia and the commercial world, bringing to each experience and knowledge from the other. Chosen to be the Shell International Fellow at Cranfield School of Management in 1990, her two year fellowship became a twenty year consulting relationship with the giant global oil group. Within Shell, she has worked with the Scenario team, with the Corporate Communications function, with Learning and with many of the Group's national companies. Julie holds visiting faculty positions at Cranfield and Cass Business School and is an associate at Duke CE.

This is an edited collection of chapters from strategists who are academics, practitioners and consultants, all three or combinations of these.
 
Julie Verity

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