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Ethics in Marketing and Communications

Towards a Global Perspective

  • Book
  • © 2012

Overview

Editors:
  1. Mary M. McKinley

    1. ESCEM, Poitiers, France

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Table of contents (8 chapters)

  1. Front Matter

    Pages i-xi
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  2. Marketing communications and ethics

    • Khosro S. Jahdi
    Pages 1-17

  3. Responsible communications agencies: key success factors

    • Aude Badran
    Pages 18-36

  4. How Web 2.0 will save CSR

    • Fabrice Mauleon
    Pages 37-50

  5. Ethical dilemmas in customer relationship management

    • Mary McKinley
    Pages 51-67

  6. Brand communication and ethics: in search of a soul

    • Angela Altes-Mathieu
    Pages 68-80

  7. Is advertising targeting vulnerable consumers in China?

    • Ling Fang Fayol-Song
    Pages 81-96

  8. The ethical paradoxes of tourism

    • Philippe Callot
    Pages 97-108

  9. Marketing ethical banking

    • Elisabeth Paulet, Francesc Relano
    Pages 109-122

  10. Back Matter

    Pages 123-130
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Keywords

About this book

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.

Reviews

'This book of research reinforces our comprehension of marketing as more than a functional area of organisations.' - Efma Journal

Editors and Affiliations

  • ESCEM, Poitiers, France

    Mary M. McKinley

About the editor

MARY C. MCKINLEY is Director of the ESCEM-Europe Centre. She was previously Communications Manager at the Regional Environmental Center for Central and Eastern Europe, Szentendre Hungary from 1999 to 2002. Her research interests include organizational communications, marketing ethics and sustainable development.

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