Darwinian Fitness in the Global Marketplace

1. Front Matter

   Pages i-xv

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2. Darwinism in Business

   • Rajagopal

   Pages 1-33

3. Understanding Market Competition

   • Rajagopal

   Pages 34-65

4. Competitive Advantage: Analysis and Strategy

   • Rajagopal

   Pages 66-100

5. Competition Matrix

   • Rajagopal

   Pages 101-131

6. Competition versus Cooperation

   • Rajagopal

   Pages 132-163

7. Forecasting and Fudge Factors Modelling

   • Rajagopal

   Pages 164-190

8. Decision Making

   • Rajagopal

   Pages 191-224

9. Customer-Centric Business Management

   • Rajagopal

   Pages 225-252

10. Challenges Ahead

    • Rajagopal

    Pages 253-263

11. Back Matter

    Pages 264-295

    PDF

Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.

• business
• management
• strategy

• EGADE Business School, Tecnologico de Monterrey (ITESM), Mexico

  Rajagopal

Dr Rajagopal is Professor of Marketing at EGADE Business School of Technologico de Monterrey (ITESM), Mexico City Campus, and Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London, UK. He is also Fellow of the Chartered Management Institute and the Institute of Operations Management, UK. He has been listed in various international directories including Who's Who in the World since 2008 and 2000 Outstanding Intellectuals of the 21st Century, published in 2009 by the International Biographical Center, Cambridge, UK. He offers courses in Competitor Analysis, Marketing Strategy, Advance Selling Systems, International Marketing, Services Marketing, New Product Development, and other subjects of contemporary interest to the students of undergraduate, graduate, and doctoral programmes. He holds postgraduate and doctoral degrees in Economics and Marketing respectively from Ravishankar University in India. His specialisation is in the fields of Marketing Management, Rural Economic Linkages, and Development Economics. He has to his credit 36 books on marketing management and rural development themes and over 400 research contributions that include published research papers in national and international refereed journals. He is Editor-in-Chief of International Journal of Leisure and Tourism Marketing, International Journal of Business Competition and Growth, and International Journal of Built Environment and Asset Management.

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