Managing Green Issues

Authors: Curtin, T.

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About this book

Green issues have a large impact on how an organization is seen and huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage.

About the authors

TOM CURTIN has worked for a number of companies in Public Relations and Corporate Communications. He now runs his own consultancy company, Green Issues, which specializes in the management of green issues, and he is a freelance business writer and journalist. He is a visiting professor at the International Institute for Management Development (IMD) in Switzerland. Tom has also lectured on Public Relations at the Universities of Bournemouth and Brighton.

For more information visit the website at www.curtinandco.com

Reviews

'This book is an absolute must for anyone who wants to engage in a sensible dialogue with communities and their representatives. It is practical and easy to read and use. If developers want real results in a timely fashion then this book, and its new chapters on consultation, are essential reading.' - Martin Leyland, Managing Director, David Wilson Estates

'This book provides a fascinating insight into the process and pitfalls of engaging with third parties on environmental issues. Environmentally aware businesses like Thames Water have long realised the importance of understanding the needs of customers and the wider public when developing their business agenda. The use of independent and skilful third parties is undoubtedly a way increasing the effectiveness of this approach.' - Bill Alexander, Chief Executive, Thames Water Plc

'This analysis of green issues is as incisive as it is unsettling. Pointing out the contradictions of individual and corporate behaviour, he gives a compelling tour de force showing why so many companies fail to get to grips with green issues. But this book's especial value is its wealth of eminently usable strategies. A must-have manual for all those involved in managing environmentally- sensitive issues.' - Dr David Michie, author of The Invisible Persuaders and the PR thriller novel Conflict of Interest

'Intriguing and thought-provoking. Should be read by those involved in green issues from whatever standpoint.' - Anthony O'Hear, Professor of Philosophy, University of Bradford

'This book introduces the many different players, some amateurs, some very professional, explains their strengths and weaknesses, outlines some of the complex issues involved, in a helpfully direct way, and introduces us to a clear strategy ad some fascinating tactics which, if adopted, may well result in even apparently contentious and potentially very unpopular (but nevertheless necessary) developments being accepted with good grace.' - Admiral Sir Julian Oswald


Table of contents (17 chapters)

Table of contents (17 chapters)

Buy this book

eBook $59.99
price for USA (gross)
  • ISBN 978-0-230-80085-4
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $80.00
price for USA
  • ISBN 978-0-230-50003-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $75.00
price for USA
  • ISBN 978-1-349-35241-8
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.

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Bibliographic Information

Bibliographic Information
Book Title
Managing Green Issues
Authors
Copyright
2007
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-0-230-80085-4
DOI
10.1057/9780230800854
Hardcover ISBN
978-0-230-50003-7
Softcover ISBN
978-1-349-35241-8
Edition Number
2
Number of Pages
XIII, 208
Topics