Building Brand Value the Playboy Way

Authors: Gunelius, S.

Free Preview

Buy this book

eBook $44.99
price for USA (gross)
  • ISBN 978-0-230-23958-6
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $60.00
price for USA
  • ISBN 978-0-230-57789-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $57.00
price for USA
  • ISBN 978-1-349-36755-9
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.
About this book

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.

About the authors

SUSAN GUNELIUS is President& CEO of KeySplash Creative, Inc. (www.KeySplashCreative.com), a full-service marketing communications company. She spent the first decade of her career managing and executing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Gunelius is an author with several business books published to date, and her marketing-related articles appear on websites such as Entrepeneur.com, MSNBC.com, FoxBusiness.com and more. She is also an active blogger writing about marketing, branding, advertising and more on her own blogs, www.KeySplashCreativeConversations.com and www.WomenOnBusiness.com as well as for a variety of clients. Gunelius is often called upon to speak at events and conferences as an expert on marketing, branding, social media, blogging and writing.

Table of contents (19 chapters)

Table of contents (19 chapters)

Buy this book

eBook $44.99
price for USA (gross)
  • ISBN 978-0-230-23958-6
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $60.00
price for USA
  • ISBN 978-0-230-57789-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $57.00
price for USA
  • ISBN 978-1-349-36755-9
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.

Services for this book

Loading...

Bibliographic Information

Bibliographic Information
Book Title
Building Brand Value the Playboy Way
Authors
Copyright
2009
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-0-230-23958-6
DOI
10.1057/9780230239586
Hardcover ISBN
978-0-230-57789-3
Softcover ISBN
978-1-349-36755-9
Edition Number
1
Number of Pages
XX, 188
Topics