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Honda's Global Local Corporation

Authors: Mair, A.

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eBook $129.00
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  • ISBN 978-0-230-37485-0
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Hardcover $169.00
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  • ISBN 978-0-333-58683-9
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About this book

Japanese carmaker Honda has pioneered a new breed of multinational enterprise - true manufacturing at the global scale. Honda has been a leader in confounding predictions that Japan's carmakers would and could never transfer their success abroad, and that a wholesale 'Japanization' of the west would be provoked if they did. The book covers manufacture, research and development, sourcing of components, human resources and labour relations, collaboration with western firms, political controversy, and the role of concepts and ideas, in Japan, North America, and Europe.

About the authors

ANDREW MAIR

Table of contents (14 chapters)

Table of contents (14 chapters)
  • Introduction: Underestimating the Japanese

    Mair, Andrew

    Pages 3-12

  • Thinking About the Japanese Firm

    Mair, Andrew

    Pages 13-36

  • Honda at Home Base

    Mair, Andrew

    Pages 37-69

  • Introduction

    Mair, Andrew

    Pages 73-76

  • Honda’s Big Push

    Mair, Andrew

    Pages 77-86

Buy this book

eBook $129.00
price for USA (gross)
  • ISBN 978-0-230-37485-0
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $169.00
price for USA
  • ISBN 978-0-333-58683-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Honda's Global Local Corporation
Authors
Copyright
1994
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-0-230-37485-0
DOI
10.1057/9780230374850
Hardcover ISBN
978-0-333-58683-9
Edition Number
1
Number of Pages
XI, 352
Topics