From Soapbox to Soundbite

Party Political Campaigning in Britain since 1945

Authors: Rosenbaum, M.

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  • ISBN 978-1-349-25311-1
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  • ISBN 978-0-333-61945-2
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About this book

Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning. A comprehensive overview, this revealing and entertaining book draws on interviews with many key participants and research in party archives.

Table of contents (12 chapters)

Table of contents (12 chapters)

Buy this book

eBook $44.99
price for USA
  • ISBN 978-1-349-25311-1
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $59.99
price for USA
  • ISBN 978-0-333-61945-2
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock

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Bibliographic Information

Bibliographic Information
Book Title
From Soapbox to Soundbite
Book Subtitle
Party Political Campaigning in Britain since 1945
Authors
Copyright
1997
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-1-349-25311-1
DOI
10.1007/978-1-349-25311-1
Softcover ISBN
978-0-333-61945-2
Edition Number
1
Number of Pages
XII, 315
Topics