Skip to main content
SpringerLink
Log in
Palgrave Macmillan
Book cover

Marketing in Evolution

Essays in Honour of Michael J. Baker

  • Book
  • © 1998

Overview

Editors:
  1. Susan A. Shaw

    1. Strathclyde University, UK

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  2. Neil Hood

    1. Department of Marketing, University of Strathclyde, UK

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 129.00
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 169.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 169.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (10 chapters)

  1. Front Matter

    Pages i-xii
    Download chapter PDF

  2. Introduction

    • Susan A. Shaw, Neil Hood
    Pages 1-13

  3. The Rise and Fall of Modern Marketing — and its Rebirth

    • Christian Grönroos
    Pages 14-35

  4. Another Oxymoron in Marketing: Marketing Strategy

    • Robin Wensley
    Pages 36-54

  5. The Evolution of Distribution Channels for Consumer Goods

    • Susan A. Shaw, John A. Dawson
    Pages 55-78

  6. Using Relationship Marketing and Organisational Learning for Competitive Advantage during Innovation

    • Patricia W. Meyers, Gerard A. Athaide
    Pages 79-98

  7. The Measurement, Methodologies and Models of New Product Success Studies

    • Susan J. Hart
    Pages 99-126

  8. Rejecting Superior New Technologies

    • Arch G. Woodside
    Pages 127-167

  9. The Evolution of International Business and International Marketing Thought

    • Neil Hood, Stephen Young
    Pages 168-189

  10. The Changing Nature of the Marketing Profession and the Implications for Requirements in Marketing Education

    • Michael J. Thomas
    Pages 190-205

  11. Star of Marketing Academe: the Person, the Place, the Nation, the World, the Universe and Everything

    • John Saunders
    Pages 206-219

  12. Back Matter

    Pages 221-227
    Download chapter PDF
Back to top

Keywords

About this book

This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded. It contains a series of essays by distinguished colleagues of Michael, addressing the theme of evolution of marketing thought and practice. Contributions examine the nature of modern marketing in relation to international business, channel management, innovation and marketing education.

Editors and Affiliations

  • Strathclyde University, UK

    Susan A. Shaw

  • Department of Marketing, University of Strathclyde, UK

    Neil Hood

Bibliographic Information

  • Book Title: Marketing in Evolution

  • Book Subtitle: Essays in Honour of Michael J. Baker

  • Editors: Susan A. Shaw, Neil Hood

  • DOI: https://doi.org/10.1007/978-1-349-14089-3

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)

  • Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 1998

  • Hardcover ISBN: 978-0-333-66264-9Published: 02 July 1996

  • Softcover ISBN: 978-1-349-14091-6Published: 03 July 1996

  • eBook ISBN: 978-1-349-14089-3Published: 27 July 2016

  • Edition Number: 1

  • Number of Pages: XII, 227

  • Topics: Marketing

Publish with us

Policies and ethics

Back to top

Search

Navigation