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Marketing in Evolution

Essays in Honour of Michael J. Baker

Authors: Hoodd, Neil

Editors: Shaw, Susan A, Hood, Neil (Eds.)

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eBook $149.00
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  • ISBN 978-1-349-14089-3
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Hardcover $199.00
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  • ISBN 978-0-333-66264-9
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Softcover $199.99
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  • ISBN 978-1-349-14091-6
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About this book

This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded. It contains a series of essays by distinguished colleagues of Michael, addressing the theme of evolution of marketing thought and practice. Contributions examine the nature of modern marketing in relation to international business, channel management, innovation and marketing education.

Table of contents (10 chapters)

Table of contents (10 chapters)

Buy this book

eBook $149.00
price for USA (gross)
  • ISBN 978-1-349-14089-3
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $199.00
price for USA
  • ISBN 978-0-333-66264-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $199.99
price for USA
  • ISBN 978-1-349-14091-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Marketing in Evolution
Book Subtitle
Essays in Honour of Michael J. Baker
Authors
Editors
  • Susan A Shaw
  • Neil Hood
Copyright
1998
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-1-349-14089-3
DOI
10.1007/978-1-349-14089-3
Hardcover ISBN
978-0-333-66264-9
Softcover ISBN
978-1-349-14091-6
Edition Number
1
Number of Pages
XII, 227
Topics