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The World's Greatest Brands

Editors: Kochan, Nick (Ed.)

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eBook $74.99
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  • ISBN 978-1-349-14114-2
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Hardcover $99.00
price for USA
  • ISBN 978-0-333-66419-3
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  • This title is currently reprinting. You can pre-order your copy now.
About this book

The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique is tough. Why do Kellogg's or Barbie still remain the consumer's friend? Why should a computer name or a sporting logo win favour with consumers worldwide? The World's Greatest Brands asks such key questions of over 350 of the world's leading brands. Explanations of a brand's history, its management and exploitation will appeal to the expert and the consumer. Anecdotes and analysis are combined to explain the science and art that have contributed to great branding case histories. Also included here is branding consultancy Interbrand's ranking of the world's 100 most powerful brands along with their assessment of brand owners' skills and winning techniques. This is a unique compilation on a subject with a fascination for all consumers. No-one who enjoys the benefits of great brands can fail to enjoy and profit from this book.

Table of contents (1 chapters)

Table of contents (1 chapters)

Buy this book

eBook $74.99
price for USA (gross)
  • ISBN 978-1-349-14114-2
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $99.00
price for USA
  • ISBN 978-0-333-66419-3
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.

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Bibliographic Information

Bibliographic Information
Book Title
The World's Greatest Brands
Editors
  • Nick Kochan
Copyright
1996
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-1-349-14114-2
DOI
10.1007/978-1-349-14114-2
Hardcover ISBN
978-0-333-66419-3
Edition Number
1
Number of Pages
XXVIII, 188
Topics