Skip to main content
SpringerLink
Log in
Palgrave Macmillan
Book cover

The Culture Factor

Cross-National Management and the Foreign Venture

  • Book
  • © 1998

Overview

Authors:
  1. Mark Neal
    View author publications

    You can also search for this author in PubMed   Google Scholar

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 84.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (8 chapters)

  1. Front Matter

    Pages i-xiii
    Download chapter PDF

  2. Culture and Cross-National Management

    1. Front Matter

      Pages 1-1
      Download chapter PDF

    2. Management and Cultural Difference

      • Mark Neal
      Pages 3-8

    3. What is Culture?

      • Mark Neal
      Pages 9-22

    4. The Costs of the Culture Factor

      • Mark Neal
      Pages 23-32

    5. A Research Project into the Development of Cultural Problems in Multinational Organisations

      • Mark Neal
      Pages 33-53

    6. Managing Cultural Difference

      • Mark Neal
      Pages 55-66

  3. Culture and the Foreign Venture

    1. Front Matter

      Pages 67-67
      Download chapter PDF

    2. The Decision to Invest

      • Mark Neal
      Pages 69-97

    3. Attracting Inward Investment

      • Mark Neal
      Pages 99-121

    4. Conclusion

      • Mark Neal
      Pages 123-124

  4. Back Matter

    Pages 125-157
    Download chapter PDF
Back to top

Keywords

About this book

Multinational companies have learnt through bitter experience that cultural differences can be very damaging in terms of bad communication, high staff turnover and low morale. In recent years research has shed light on the scale of the problem, and it is now widely recognised that cultural differences can severely undermine business performance. The Culture Factor examines why it is that cultural differences engender such difficulties and looks at the different kinds of cultural costs associated with international business. Through identifying the organisational processes that lead to classic 'cultural problems', the book shows in a practical way how businesses can manage cultural difference more effectively.

About the author

MARK NEAL is a lecturer in Industrial Sociology at the University of Reading. His research interests include cross-national management and cultural issues in multinational companies. He holds a PhD in International Management.

Bibliographic Information

  • Book Title: The Culture Factor

  • Book Subtitle: Cross-National Management and the Foreign Venture

  • Authors: Mark Neal

  • DOI: https://doi.org/10.1007/978-1-349-14683-3

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Social & Cultural Studies Collection, Social Sciences (R0)

  • Copyright Information: Mark Neal 1998

  • Hardcover ISBN: 978-0-333-72213-8Published: 09 June 1998

  • Softcover ISBN: 978-1-349-14685-7Published: 01 January 1998

  • eBook ISBN: 978-1-349-14683-3Published: 27 July 2016

  • Edition Number: 1

  • Number of Pages: XIII, 157

  • Topics: Cultural Studies, Organization, Management

Publish with us

Policies and ethics

Back to top

Search

Navigation