Handbook of Commercial Banking

Strategic Planning for Growth and Survival in the New Decade

Authors: Chorafas, D.

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About this book

Handbook of Commercial Banking is the first book to comprehensively address strategic planning issues in the financial industry. Based on the author's extensive consultancy experience, the book develops a flexible plan to help banking professionals think through the strategic issues of this important financial sector. Beginning with a discussion on the need for a commercial banking strategy and the affects this has on the banks and their competition, the book moves on to outline various issues including; the role of marketing in commercial banking; relationship banking and the branch office network; private and direct banking; pricing financial products and services and credit and market risk. The author has also included a large range of case-studies which are geographically diverse and will provide the reader with a valuable breadth of reference.

About the authors

Dimitris N. Chorafas served on the faculty of the Catholic University of America and as Visiting Professor at Washington State University, George Washington University, University of Vermont, University of Florida, and Georgia Institute of Technology in the United States, as well as the University of Alberta, Technical University of Karlsruhe, Ecole d'Etudes Industrielles de l'Université de Genève, Ecole Polytechnic Fédérale de Lausanne, Polish Academy of Sciences and Russian Academy of Sciences. More than 8,000 banking, industrial and government executives participated in his seminars in the United States, England, Germany, Italy, other European countries, Asia and Latin America. Chorafas is the author of 160 books, translated into several languages world-wide.

Reviews

'With a range of geographically diverse studies it contrives to raise all the main issues and challenges confronting commercial banking today. Mr Chorafas is an international management consultant with an impressive pedigree. This wide-ranging work will be helpful to managers at all levels and, as Barclays Brandon Davies writes in his foreword, the author's great merit is that he does not just convey facts, he makes you think.' - CIB News


Table of contents (16 chapters)

Table of contents (16 chapters)
  • Money, the Banks and the Bankers

    Chorafas, Dimitris N.

    Pages 3-25

  • Goals of a Strategy in Retail Banking

    Chorafas, Dimitris N.

    Pages 26-50

  • Financial Services Offered by Banks and Non-Banks

    Chorafas, Dimitris N.

    Pages 51-76

  • Strategic Planning and the Quality of Services in Retail Banking

    Chorafas, Dimitris N.

    Pages 77-100

  • Facing the Invasion of the Banks’ Business by Mutual Funds and Managing the Process of Change

    Chorafas, Dimitris N.

    Pages 101-126

Buy this book

eBook $19.99
price for USA (gross)
  • ISBN 978-0-230-37908-4
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $29.99
price for USA
  • ISBN 978-0-333-73624-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Handbook of Commercial Banking
Book Subtitle
Strategic Planning for Growth and Survival in the New Decade
Authors
Copyright
1999
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-0-230-37908-4
DOI
10.1057/9780230379084
Hardcover ISBN
978-0-333-73624-1
Edition Number
1
Number of Pages
XV, 463
Topics