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Rolling Out New Products Across International Markets

Causes of Delays

Authors: Chryssochoidis, G.

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eBook $119.00
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  • ISBN 978-0-230-50899-6
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Hardcover $150.00
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  • ISBN 978-0-333-79464-7
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Softcover $99.00
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  • ISBN 978-1-349-42026-1
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  • This title is currently reprinting. You can pre-order your copy now.
About this book

Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments. This book focuses on the time dimension of international product launches using case studies from Japanese, US and UK firms such as Panasonic, Sony, Motorola and Nortel. Based upon empirical information the book provides insights into theory and better practice in this area.

About the authors

GEORGE CHRYSSOCHOIDIS lectured for 9 years at Cardiff Business School, prior to joining the Agricultural University of Athens, Greece. He acted as advisor to the Greek Chancellor of the Exchequer for 3 years and is an expert in international marketing at the United Nations (UNCTAD).

Table of contents (7 chapters)

Table of contents (7 chapters)

Buy this book

eBook $119.00
price for USA (gross)
  • ISBN 978-0-230-50899-6
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $150.00
price for USA
  • ISBN 978-0-333-79464-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $99.00
price for USA
  • ISBN 978-1-349-42026-1
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.

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Bibliographic Information

Bibliographic Information
Book Title
Rolling Out New Products Across International Markets
Book Subtitle
Causes of Delays
Authors
Copyright
2004
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-0-230-50899-6
DOI
10.1057/9780230508996
Hardcover ISBN
978-0-333-79464-7
Softcover ISBN
978-1-349-42026-1
Edition Number
1
Number of Pages
XIV, 249
Topics