Skip to main content
SpringerLink
Log in
Palgrave Macmillan

Linguistic Battles in Trademark Disputes

  • Book
  • © 2002

Overview

Authors:
  1. Roger Shuy

    1. Georgetown University, USA

    View author publications

    You can also search for this author in PubMed   Google Scholar

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 84.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (17 chapters)

  1. Front Matter

    Pages i-x
    Download chapter PDF

  2. The Battles of Linguistics and Law

    • Roger Shuy
    Pages 1-16

  3. A Very Brief Introduction to Linguistics for Lawyers

    • Roger Shuy
    Pages 17-27

  4. A Very Brief Introduction to Trademarks for Linguists

    • Roger Shuy
    Pages 28-45

  5. Generic vs. Secondary Meaning

    • Roger Shuy
    Pages 46-55

  6. Sounding Alike and Meaning Alike

    • Roger Shuy
    Pages 56-68

  7. Descriptiveness: Nouns and Modifiers

    • Roger Shuy
    Pages 69-80

  8. Descriptiveness: Nouns and Modifiers

    • Roger Shuy
    Pages 81-94

  9. The Meaning of a Patronymic Prefix

    • Roger Shuy
    Pages 95-109

  10. Sounding, Looking, and Meaning Different

    • Roger Shuy
    Pages 110-115

  11. Differences in the Ingredients, Qualities, and Characteristics of the Products

    • Roger Shuy
    Pages 116-124

  12. Going beyond Competing Company and Product Names

    • Roger Shuy
    Pages 125-143

  13. Using Foreign Language Words in Trademarks

    • Roger Shuy
    Pages 144-149

  14. Disclaiming Dealership Authorization

    • Roger Shuy
    Pages 150-158

  15. Using Linguistic Tools and Thinking in Trademark Cases

    • Roger Shuy
    Pages 159-170

  16. Some Suggestions for Linguists

    • Roger Shuy
    Pages 171-181

  17. Some Suggestions for Attorneys

    • Roger Shuy
    Pages 182-189

  18. Power, Control, and the Ownership of Language

    • Roger Shuy
    Pages 190-200

  19. Back Matter

    Pages 201-208
    Download chapter PDF
Back to top

Keywords

About this book

Battles over knowledge, authority, and power are often fought when two different fields address the same issues. This book takes an important step towards showing how quite different fields, law and linguistics, can work together effectively in trademark cases. After presenting the basics of each field, readers are shown how linguistics was used in ten trademark lawsuits, five of which had opposing linguists on each side. Finally, helpful suggestions are given to both linguists and lawyers.

Authors and Affiliations

  • Georgetown University, USA

    Roger Shuy

About the author

ROGER SHUY is Distinguished Research Professor of Linguistics Emeritus, at Georgetown University. He created the sociolinguistics programme at Georgetown, heading it for thirty years. After working in the applications of linguistics to literacy, medical communication and classroom language, he turned to the legal arena where he has consulted with attorneys, testified at trial fifty times, consulted with the US Department of Justice and has trained personnel in several federal agencies.

Bibliographic Information

  • Book Title: Linguistic Battles in Trademark Disputes

  • Authors: Roger Shuy

  • DOI: https://doi.org/10.1057/9780230554757

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Language & Linguistics Collection, Education (R0)

  • Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2002

  • Hardcover ISBN: 978-0-333-99758-1Published: 11 October 2002

  • Softcover ISBN: 978-1-349-43283-7Published: 01 January 2002

  • eBook ISBN: 978-0-230-55475-7Published: 11 October 2002

  • Edition Number: 1

  • Number of Pages: X, 208

  • Topics: Sociolinguistics

Publish with us

Policies and ethics

Back to top

Search

Navigation