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How to Measure Digital Marketing

Metrics for Assessing Impact and Designing Success

Authors: Flores, L.

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eBook $34.99
price for USA (gross)
  • ISBN 978-1-137-34069-6
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $49.99
price for USA
  • ISBN 978-1-137-34068-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $44.99
price for USA
  • ISBN 978-1-349-46488-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.

About the authors

LAURENT FLORES Founder of CRMMETRIX, a company that specializes in measuring digital marketing effectiveness for Fortune 500 companies worldwide from its New York, Cincinnati, Paris and Singapore offices. Dr. Flores is Professor of Marketing at INSEEC Business School.

Reviews

'This book is THE definitive guide to help all marketers value their digital efforts and accelerate their digital transformation.'

-Frédéric Colas, Co-founder of P&G Worldwide Digital Marketing Department of Fullsix Group and of Fast-Up Partners

'Laurent is one of the sharpest minds in the digital marketing business and this book reflects his deep understanding of the digital measurements opportunity.'

-Pete Blackshaw, Global Head of Digital and Social Media, Nestlé; SA Winner of 2009 "Great Minds" award by Advertising Research Foundation

'Data is not all that important. It is what you do with data that's important. Using key business frameworks like AIDA, Laurent simplifies the complex data world and helps you unlock the value from your analytics investment.'

-Avinash Kaushik, Author of Web Analytics 2.0, Web Analytics: An Hour A Day

'The book balances theory with practical measurement advice. Laurent also captures the significant shift to digital-enabled, one-to-one dialogues that marketers must deliver to be successful. This book deserves a place on your book shelf.'

-Rex Briggs, CEO, Marketing Evolution; Author of SIRFs Up: The Story of How Spend-To-Impact Response Functions (SIRFs), Algorithms and Software Are Changing the Face of Marketing

'We are in need of some systematic and thorough thinking about how to measure the impact of digital marketing. Laurent Flores's book does just that. I highly recommend this book to both academic and practitioner audiences in marketing.'

-Dr Dominique Hanssens, Bud Knapp Distinguished Professor of Marketing, UCLA


Table of contents (9 chapters)

Table of contents (9 chapters)

Buy this book

eBook $34.99
price for USA (gross)
  • ISBN 978-1-137-34069-6
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $49.99
price for USA
  • ISBN 978-1-137-34068-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $44.99
price for USA
  • ISBN 978-1-349-46488-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
How to Measure Digital Marketing
Book Subtitle
Metrics for Assessing Impact and Designing Success
Authors
Copyright
2014
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-1-137-34069-6
DOI
10.1057/9781137340696
Hardcover ISBN
978-1-137-34068-9
Softcover ISBN
978-1-349-46488-3
Edition Number
1
Number of Pages
XVI, 255
Topics