Tourism Management, Marketing, and Development

1. Front Matter

   Pages i-ix

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2. Introduction

   • Marcello M. Mariani, Wojciech Czakon, Dimitrios Buhalis, Ourania Vitouladiti

   Pages 1-12

3. The Separation of the Naïve from the Reevaluated Destination Image by Using Benefit Segmentation and the Analysis of the Resulting Perceptions

   • Ourania Vitouladiti

   Pages 13-37

4. Forecasting Tourism Flows from the Russian Federation into the Mediterranean Countries

   • Kirill Furmanov, Olga Balaeva, Marina Predvoditeleva

   Pages 39-57

5. Entrepreneurship and the Discovery and Exploitation of Business Opportunities

   • Aravind Mohan Krishnan

   Pages 59-86

6. St. Petersburg as a Tourist Destination

   • Valery Gordin, Julia Trabskaya

   Pages 87-108

7. Internal Features and Agglomeration Externalities for the Hotels’ Competitiveness in Emilia-Romagna

   • Cristina Bernini, Andrea Guizzardi

   Pages 109-129

8. Tourism Destination Competitiveness and Firm Performance through a Financial Crisis

   • Lorenzo Dal Maso, Giovanni Liberatore, Marco Fazzini

   Pages 131-150

9. The Role of Institutions in Interorganizational Collaboration within Tourism Regions

   • Katarzyna Czernek, Wojciech Czakon

   Pages 151-171

10. The Role of Partnerships in Staging Tourist Experiences

    • Marcello M. Mariani

    Pages 173-193

11. Toward a Sustainable Tourism

    • Malorzata Oonowska, Dominique Torre

    Pages 195-213

12. Sustainable Tourism Development through Knowledge Transfer

    • Jana Kalabisová, Lucie Plzáková

    Pages 215-237

13. Entrepreneurs’ Experiences, Motivations, and Sustainability of Tourism

    • Ornella Papaluca, Mario Tani

    Pages 239-258

14. The Adoption of Environmental Management Systems by Shelters

    • Sophie Gorgemans, Josefina L. Murillo-Luna

    Pages 259-275

15. Conclusion

    • Marcello M. Mariani, Wojciech Czakon, Dimitrios Buhalis, Ourania Vitouladiti

    Pages 277-280

16. Back Matter

    Pages 281-291

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Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades.

This volume recognizes the relevance of travel, tourism, and tourism activities as major economic drivers in the contemporary global economy, with a specific focus on performance, strategies, and sustainability. It is the collective intellectual effort of a number of international scholars, who cultivate original research on tourism management from a variety of theoretical perspectives. Together, they outline the importance for tourism companies and destinations to achieve and maintain a sustained competitive advantage by embracing sustainability and a Triple Bottom Line (TBL) approach to performance.

• Tourism
• Travel
• Marketing
• destination management/marketing
• performance
• strategies
• sustainability
• management
• marketing
• development
• brand
• business
• Destination
• entrepreneurship
• Hotels
• organization
• strategy
• tourism

Marcello M. Mariani is Professor of Strategic Management and Marketing and Director of the Master in Digital Marketing for Tourism and Events Management at the University of Bologna, Italy. He has published extensively in the fields of management and accounting applied to the cultural and tourism sector.

Wojciech Czakon is Professor of Management and Head of Management Theory Department at the University of Economics in Katowice, Poland. He is Vice President of the European Academy of Management.

Dimitrios Buhalis is Professor and Director of the eTourism Lab at the School of Tourism at Bournemouth University, UK. He is a Strategic Management and Marketing expert with specialisation in Technology and Tourism and the author of 18 books and over 100 articles.

Ourania Vitouladiti is Assistant Professor of Tourism Marketing at the Technological Educational Institute (T.E.I) of Athens, Greece. She has professional experience in tour operating and researches and publishes in the field of tourism.

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