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Palgrave Macmillan

Innovating in a Service-Driven Economy

Insights, Application, and Practice

  • Book
  • © 2015

Overview

Authors:
  1. Richard Cuthbertson

    1. University of Oxford, UK

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    You can also search for this author in PubMed   Google Scholar

  2. Peder Inge Furseth

    1. BI Norwegian Business School, Norway

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    You can also search for this author in PubMed   Google Scholar

  3. Stephen J. Ezell

    1. Information Technology and Innovation Foundation, USA

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    You can also search for this author in PubMed   Google Scholar

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Table of contents (14 chapters)

  1. Front Matter

    Pages i-x
    Download chapter PDF

  2. Innovating in the Amazon Economy: Proposing a New Model

    1. Front Matter

      Pages 1-3
      Download chapter PDF

    2. Explaining the Amazon Economy and the Need for a New Model in Innovation

      • Richard Cuthbertson, Peder Inge Furseth, Stephen J. Ezell
      Pages 5-9

    3. The New Model of the Innovative Firm

      • Richard Cuthbertson, Peder Inge Furseth, Stephen J. Ezell
      Pages 10-21

  3. Insights: What Is Most Important for Innovation to Succeed?

    1. Front Matter

      Pages 23-24
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    2. Insights from Service Innovation Thinkers

      • Richard Cuthbertson, Peder Inge Furseth, Stephen J. Ezell
      Pages 25-40

    3. Insights from Service Innovation Practitioners

      • Richard Cuthbertson, Peder Inge Furseth, Stephen J. Ezell
      Pages 41-70

  4. Application: Creating Value in the Components of Service Innovation: Statements, Methodology, and Checklist

    1. Front Matter

      Pages 71-74
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    2. Innovation Capacity

      • Richard Cuthbertson, Peder Inge Furseth, Stephen J. Ezell
      Pages 75-84

    3. Innovation Ability

      • Richard Cuthbertson, Peder Inge Furseth, Stephen J. Ezell
      Pages 85-95

    4. Innovation Commercialization and Value Formation

      • Richard Cuthbertson, Peder Inge Furseth, Stephen J. Ezell
      Pages 96-102

    5. An Innovation Audit: The SIT Checklist

      • Richard Cuthbertson, Peder Inge Furseth, Stephen J. Ezell
      Pages 103-107

  5. Practice: Analyzing Cases with the Service Innovation Triangle

    1. Front Matter

      Pages 109-110
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    2. Apple and Nokia: The Transformation from Products to Services

      • Richard Cuthbertson, Peder Inge Furseth, Stephen J. Ezell
      Pages 111-129

    3. Amazon and Borders: From Sector Focus to Competence Focus

      • Richard Cuthbertson, Peder Inge Furseth, Stephen J. Ezell
      Pages 130-144

    4. Facebook and MySpace: The Importance of Social Networks

      • Richard Cuthbertson, Peder Inge Furseth, Stephen J. Ezell
      Pages 145-158

    5. Tesco and Sainsbury’s: The Need to Turn Ideas into Action

      • Richard Cuthbertson, Peder Inge Furseth, Stephen J. Ezell
      Pages 159-165

    6. Kodak and Xerox: How High Risk Aversion Kills Companies

      • Richard Cuthbertson, Peder Inge Furseth, Stephen J. Ezell
      Pages 166-179

  6. Summary and Conclusion: The Use and Value of This Book

    1. Front Matter

      Pages 181-181
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    2. SIT Methodology

      • Richard Cuthbertson, Peder Inge Furseth, Stephen J. Ezell
      Pages 183-192
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Keywords

About this book

The global digital revolution has changed consumer society, service expectations, and funding models forever. Value Driven Service Innovation explores these changes from the perspectives of leading thinkers and practitioners in the field of innovation today.

Reviews

'The SIT model is a comprehensive yet intuitive model for developing innovation. I have applied the model in various ways: both as a basis for meetings globally, and as a tool for developing my company's strategy. The model has been great for both purposes. It incorporates the view of the service society better than previous models I have applied.'

- Peter T. Thomson, Founder and CEO of EDI-Soft

'For many of us, great service is a natural and intuitive skill, so it is useful and thought-provoking to have such a well-researched and thought out model as the Service Innovation Triangle to provide some structure and theoretical basis, particularly in a world where technology and customer expectations are driving an ever-increasing need for innovation.'

- Richard Quarterman, Service Innovation Manager, Waitrose.

'Innovating in a Service-Driven Economy is required reading for innovation professionals and policymakers alike. The book introduces a compelling new model of the innovation process in services firms and offers a series of captivating case studies that explore enterprises' successes and failures through the prism of the Service Innovation Triangle. The authors complement this with insightful interviews with leading innovation thinkers and practitioners that yield constructive and penetrating insights into the innovation process at the enterprise and national levels.'

- Robert D. Atkinson, founder and president of the Information Technology and Innovation Foundation

'The Service Innovation Triangle offers both a practical and well-researched approach to understanding the drivers of innovation in the fast-evolving global business environment. Innovative business models built around the demands of consumers across all sectors for personalised service and digital connectivity will be the future foundation for sustainable consumer loyalty.'

- Peter G Wray, Founder and Chairman, loyaltymatters.com

Authors and Affiliations

  • University of Oxford, UK

    Richard Cuthbertson

  • BI Norwegian Business School, Norway

    Peder Inge Furseth

  • Information Technology and Innovation Foundation, USA

    Stephen J. Ezell

About the authors

Richard Cuthbertson is Research Director and Senior Research Fellow at Saïd Business School, University of Oxford, UK, and a Fellow of the Finland Distinguished Professor Programme at Aalto University. His research interests lie in the development of consumer societies, and their relationship to wider economic, social, and environmental issues, including the role of customer information, innovation and internationalisation in a digital world, where supply chain visibility, mass communication, and individual marketing reflect some of the challenges and opportunities of 'big data' in an increasingly interconnected world of consumers, businesses, countries, and societies.

Peder Inge Furseth is Associate Professor at Norwegian Business School BI, Norway, where he is on the faculty of the Department of Communication and Culture. He is also a regular visiting scholar at the University of California, Berkeley, USA. He was the head of the research project 'Value Driven Service Innovation', of which this book is one of several publications.

Stephen Ezell is Vice President of Global Innovation Policy at the Information Technology and Innovation Foundation, a Washington DC-based technology and economic policy non-profit foundation/think tank. He previously co-founded Peer Insight, an innovation research and consulting firm, where he led the Global Service Innovation Consortium, published multiple research papers on service innovation, and researched national serviceinnovation policies being implemented by governments worldwide.

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