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Big Social Mobile

How Digital Initiatives Can Reshape the Enterprise and Drive Business Results

Authors: Giannetto, D.

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  • There are many books about big data and how to use the information in a marketing plan but most companies have these functions separated into silos and the strategies of bringing them all together rarely happen
  • In this book, the author uses his experience in corporate organization and his expertise in technology to show companies and specifically marketing groups how to bring them all together to create one cohesive plan and process to make the most of business
  • He uses cases from the few companies that have done this successfully and includes a detailed cases studies
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eBook $19.99
price for USA (gross)
  • ISBN 978-1-137-41040-5
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $29.99
price for USA
  • ISBN 978-1-137-41039-9
  • Free shipping for individuals worldwide
  • Online orders shipping within 2-3 days.
Softcover $27.99
price for USA
  • ISBN 978-1-349-48895-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.

About the authors

David F. Giannetto helps organizations understand and utilize information to improve performance. He is Senior Vice-President of Professional Services and Marketing at Salient Management Company. Formerly CEO of The Telos Group and Practice Manager for J.H. Cohn, LLP, Giannetto has worked with clients such as FujiFilm, BlueCross BlueShield, American Express, JPMorgan, Coca Cola, Pepsi, Roche Pharmaceuticals, Scholastic books, and more. He is the author of The Performance Power Grid (Wiley, 2006), a writer for the Huffington Post and the AMA, and a former professor of organizational behavior in Rutgers University's Executive MBA program.

Learn more about becoming big, social, and mobile at: www.bigsocialmobile.com

Reviews

"Big Social Mobile is a valuable guide for learning to think critically and holistically about how marketing, public relations, and social interactions can go well beyond their traditional roles. This is necessary reading for succeeding in today's ever-more integrated world." - Ken Wincko, SVP of Marketing, PR Newswire

"Big Social Mobile is a must-read for everyone from small business managers to corporate executives read it and learn how to use big data, social media, and mobile technology to become customer-centric and adopt predictive marketing or you will be left behind." - Omer Artun, CEO, AgilOne

"Big Social Mobile reveals Giannetto's unique and comprehensive view of how technology influences and enables behaviors. It's a view seldom contemplated by other authors and practitioners." - Scott McNulty, Founder, IOEngine and BIOPTid

"Big Social Mobile serves as an invaluable guide to a key aspect of any corporate strategy: engaging with, understanding, and responding to customers using modern tools." - Mark Russinovich, CTO, Microsoft Azure

"Big Mobile Social is a game-changing blueprint providing decision-makers with a well-thought-out guide to how to win in today's data-driven world. This book takes these topics beyond marketing and is for anyone in business who wants to remain competitive." - Byron Mignanelli, CEO, Global Strategic Management Institute


Table of contents (13 chapters)

Table of contents (13 chapters)
  • Introduction

    Pages 1-5

    Giannetto, David F.

  • The Integrated Enterprise

    Pages 9-29

    Giannetto, David F.

  • Bottom Line, Mission-Critical Benefits

    Pages 31-49

    Giannetto, David F.

  • Obstacles to Integration

    Pages 51-69

    Giannetto, David F.

  • Understanding the New Social Consumer

    Pages 71-87

    Giannetto, David F.

Buy this book

eBook $19.99
price for USA (gross)
  • ISBN 978-1-137-41040-5
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $29.99
price for USA
  • ISBN 978-1-137-41039-9
  • Free shipping for individuals worldwide
  • Online orders shipping within 2-3 days.
Softcover $27.99
price for USA
  • ISBN 978-1-349-48895-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Big Social Mobile
Book Subtitle
How Digital Initiatives Can Reshape the Enterprise and Drive Business Results
Authors
Copyright
2014
Publisher
Palgrave Macmillan US
Copyright Holder
David F. Giannetto
eBook ISBN
978-1-137-41040-5
DOI
10.1057/9781137410405
Hardcover ISBN
978-1-137-41039-9
Softcover ISBN
978-1-349-48895-7
Edition Number
1
Number of Pages
XVI, 240
Topics