40% off books & eBooks—your Summer Sale giveaway!

Marketing to the 90s Generation

Global Data on Society, Consumption, and Identity

Authors: Parment, A.

Free Preview

Buy this book

eBook $39.99
price for USA
  • ISBN 978-1-137-44078-5
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $74.99
price for USA
  • ISBN 978-1-137-44429-5
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
Softcover $55.00
price for USA
  • ISBN 978-1-349-49560-3
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
About this book

Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.

About the authors

Anders Parment is Associate Professor/Strategy Consultant at Stockholm University's Business School, Sweden.

Table of contents (6 chapters)

Table of contents (6 chapters)

Buy this book

eBook $39.99
price for USA
  • ISBN 978-1-137-44078-5
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $74.99
price for USA
  • ISBN 978-1-137-44429-5
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
Softcover $55.00
price for USA
  • ISBN 978-1-349-49560-3
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock

Services for this book

Loading...

Bibliographic Information

Bibliographic Information
Book Title
Marketing to the 90s Generation
Book Subtitle
Global Data on Society, Consumption, and Identity
Authors
Copyright
2014
Publisher
Palgrave Macmillan US
Copyright Holder
Palgrave Macmillan, a division of Nature America Inc.
eBook ISBN
978-1-137-44078-5
DOI
10.1057/9781137440785
Hardcover ISBN
978-1-137-44429-5
Softcover ISBN
978-1-349-49560-3
Edition Number
1
Number of Pages
XXI, 185
Topics