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Palgrave Macmillan

Entrepreneurial Icebreakers

Insights and Case Studies from Internationally Successful Central and Eastern European Entrepreneurs

  • Book
  • © 2015

Overview

Authors:
  1. Julia Prats

    1. IESE Business School, Spain

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  2. Marc Sosna

    1. IESE Business School, Spain
      Technical University Berlin, Germany

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    You can also search for this author in PubMed   Google Scholar

  3. Sylwia Sysko-Romańczuk

    1. Warsaw University of Technology Business School, Warsaw, Poland

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    You can also search for this author in PubMed   Google Scholar

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Table of contents (21 chapters)

  1. Front Matter

    Pages i-xxiv
    Download chapter PDF

  2. Introduction

    1. Introduction

      • Julia Prats, Marc Sosna, Sylwia Sysko-Romańczuk
      Pages 1-5

  3. Conquering International Markets from Transition Economies

    1. Front Matter

      Pages 7-7
      Download chapter PDF

    2. Entrepreneurship in Transition Economies

      • Julia Prats, Marc Sosna, Sylwia Sysko-Romańczuk
      Pages 9-18

    3. Overcoming Start-Up Challenges in Transition Economies

      • Julia Prats, Marc Sosna, Sylwia Sysko-Romańczuk
      Pages 19-32

    4. Overcoming a Negative Country-of-Origin Effect

      • Julia Prats, Marc Sosna, Sylwia Sysko-Romańczuk
      Pages 33-47

    5. Growth Strategies and Internationalization Patterns

      • Julia Prats, Marc Sosna, Sylwia Sysko-Romańczuk
      Pages 48-65

    6. From Lag Markets to Lead Markets

      • Julia Prats, Marc Sosna, Sylwia Sysko-Romańczuk
      Pages 66-106

  4. Case Studies of Internationally Successful CEE Companies

    1. Front Matter

      Pages 107-113
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    2. CASE 1: ACE enterprise Slovakia: “Drawing Out” the Future

      • Marian Holienka
      Pages 115-129

    3. CASE 2: Atlantic Grupa: Preparing for Leading in the New Europe

      • Alexandru Ioan Mincu, Vlasta Hudek
      Pages 130-146

    4. CASE 3: Avangate: Preparing the Trans-Atlantic Jump

      • Juris Ulmanis, Adrian Tantau
      Pages 147-154

    5. CASE 4: Big Filter: Russian Filters in the International Market

      • Galina Shirokova
      Pages 155-178

    6. CASE 5: Fx3x: Star Performance without a Star Attitude

      • Makedonka Dimitrova, Ilijana Petrovska
      Pages 179-192

    7. CASE 6: Graphisoft: The Architecture of International Growth

      • Juris Ulmanis
      Pages 193-209

    8. CASE 7: Estonia’s Laser Diagnostic Instruments (LDI) AS: Beaming toward Growth

      • Tiit Elenurm
      Pages 210-234

    9. CASE 8: LINET: To Be an Object of Desire, Not of Choice

      • Tomas Ricka, David Kula, Radovan Kacin
      Pages 235-252

    10. CASE 9: The Masterplast Story: Constructing an Entrepreneurial Success Story

      • Péter Dietrich, László Csepregi, János Vecsenyi
      Pages 253-268

    11. CASE 10: Modesat Communications OÜ: Riding a Big Wave with a Small Boat

      • Tiit Elenurm
      Pages 269-289

    12. CASE 11: Pipistrel: The Freedom of Flight

      • Frank la Pira
      Pages 290-311
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Keywords

About this book

This book presents key insights about the challenges and the approaches they applied. All companies are featured in 15 teachable case studies – ready to use in entrepreneurship and strategy courses – that represent a broad level of diversity with regard to countries, industries, topics, growth phases, challenges and internationalization strategies.

Authors and Affiliations

  • IESE Business School, Spain

    Julia Prats, Marc Sosna

  • Technical University Berlin, Germany

    Marc Sosna

  • Warsaw University of Technology Business School, Warsaw, Poland

    Sylwia Sysko-Romańczuk

About the authors

Julia Prats is an associate professor in the Department of Entrepreneurship at IESE Business School. She holds a Doctorate of Business Administration from Harvard University, an MBA from IESE Business School, and a Degree in Industrial Engineering from Universitat Politècnica de Catalunya, Barcelona. Julia was nominated as a Kauffman Emerging Scholar for her dissertation work.

Marc Sosna is a research fellow in the Department of Entrepreneurship at IESE Business School, and a PhD candidate in the Department of Strategic Leadership and Global Management at the Technical University Berlin. He also holds a Master of Business Administration and is involved in research, consulting, learning innovation activities and numerous international executive education and in-company programs across four continents.

Sylwia Sysko-Romanczuk is an associate professor of Management and Entrepreneurship at Warsaw University of Technology Business School. She is Doctor and Post-Doctor of Economics and Management Science at ORGMASZ Institute of Industrial Organization and Management. She was part of several international projects and courses in Manchester Metropolitan University, Harvard University and IESE Business School.

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