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Perspectives on Consumer Choice

From Behavior to Action, from Action to Agency

Authors: Foxall, Gordon

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  • Provides an innovative methodology for the explanation of consumer choice
  • Presents a genuinely multi-disciplinary portrayal of consumer behavior
  • Includes outstanding contribution to social-scientific explanation 
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  • ISBN 978-1-137-50121-9
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About this book

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research. 

About the authors

Gordon Foxall is Distinguished Research Professor at Cardiff University, UK, and Visiting Professor of Economic Psychology at Durham University, UK. A Fellow of the Academy of Social Science, the British Psychological Society, and the British Academy of Management, he has authored some two dozen books and over 300 papers and chapters.     

Table of contents (11 chapters)

Table of contents (11 chapters)

Buy this book

eBook $69.99
price for USA (gross)
  • ISBN 978-1-137-50121-9
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $119.99
price for USA
  • ISBN 978-1-137-50119-6
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
Softcover $89.99
price for USA
  • ISBN 978-1-349-69900-1
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Perspectives on Consumer Choice
Book Subtitle
From Behavior to Action, from Action to Agency
Authors
Copyright
2016
Publisher
Palgrave Macmillan UK
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-1-137-50121-9
DOI
10.1057/978-1-137-50121-9
Hardcover ISBN
978-1-137-50119-6
Softcover ISBN
978-1-349-69900-1
Edition Number
1
Number of Pages
XI, 326
Number of Illustrations
27 b/w illustrations
Topics

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