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Green Marketing

A Case Study of the Sub-Industry in Turkey

Authors: Kirgiz, A.

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eBook $54.99
price for USA (gross)
  • ISBN 978-1-137-53589-4
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  • Immediate eBook download after purchase
Hardcover $69.99
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  • ISBN 978-1-137-53587-0
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About this book

Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.

About the authors

Ayca Can Kirgiz received her BA degree in Turkology with a focus on linguistics and Turkish/Cyrillic based languages, and went on to pursue her MA in Advertising, giving her an interdisciplinary approach to Marketing and Branding. Completing her PhD studies at the Department of Production Management and Marketing of the School of Economics and Administrative Sciences, she has written many articles and books in this field. her interests include Marketing, Brand Management, Integrated Marketing Communications and Business Administration.

Reviews

'Despite being pushed back in the agenda because of today's global financial crisis, the most critical topics of the 21st century will continue to be 'sustainable future', 'sustainable growth', 'inclusive growth', and 'green growth'. Ayca Can Kirgiz has written a significant book that sets light to 'green marketing', which is one of the supranational and regional companies' major competitive areas in the near future. Beyond being a critical topic in the management strategies of the companies, 'green marketing' is, at the same time, about social responsibility. The way for Turkey to protect its position among the G-20 countries in the 21st century is to adopt these topics as her primary agenda. I congratulate Ayca Can Kirgiz'

- Economist Prof. Dr. Kerem Alkin


Table of contents (5 chapters)

Buy this book

eBook $54.99
price for USA (gross)
  • ISBN 978-1-137-53589-4
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $69.99
price for USA
  • ISBN 978-1-137-53587-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Green Marketing
Book Subtitle
A Case Study of the Sub-Industry in Turkey
Authors
Copyright
2016
Publisher
Palgrave Macmillan UK
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-1-137-53589-4
DOI
10.1057/9781137535894
Hardcover ISBN
978-1-137-53587-0
Edition Number
1
Number of Pages
XVIII, 153
Topics