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Industrial Approaches to Media

A Methodological Gateway to Industry Studies

  • Book
  • © 2016

Overview

Authors:
  1. Matthew Freeman

    1. Bath Spa University, Bath, United Kingdom

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  • First attempt to look explicitly at the practical, theoretical, and ethical principles of conducting media industry studies
  • Clear, simple guidebook for navigating the complex methodology of studying media industries
  • Crosses and unites the methodologies of the humanities and the social sciences, cultural studies and economics

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Table of contents (10 chapters)

  1. Front Matter

    Pages i-xx
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  2. Introduction: Media Industry Studies—What and Why?

    • Matthew Freeman
    Pages 1-21

  3. The Ideologies and Ethics of Media Industry Studies

    1. Front Matter

      Pages 23-24
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    2. The Professional Ideologies of Academia and Industry

      • Matthew Freeman
      Pages 25-45

    3. The Politics and Ethics of Media Industry Studies

      • Matthew Freeman
      Pages 47-62

  4. The Theory and Practice of Media Industry Studies

    1. Front Matter

      Pages 63-64
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    2. Socialised Authorship: Conceptualising Media Industry Studies

      • Matthew Freeman
      Pages 65-84

    3. Media Industries as Structure: Objectivism and the Societal Context

      • Matthew Freeman
      Pages 85-107

    4. Media Industries as Interaction: Constructivism and the Corporate Context

      • Matthew Freeman
      Pages 109-129

    5. Media Industries as Modality: Culturalism and the Discursive Context

      • Matthew Freeman
      Pages 131-149

  5. The Reciprocity and Publishing of Media Industry Studies

    1. Front Matter

      Pages 151-151
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    2. Approaching Knowledge Exchange

      • Matthew Freeman
      Pages 153-174

    3. Publishing Media Industry Research

      • Matthew Freeman
      Pages 175-194

    4. Conclusions: Media Industry Studies—How and What Now?

      • Matthew Freeman
      Pages 195-209

  6. Back Matter

    Pages 211-216
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Keywords

About this book

This guidebook, aimed at those interested in studying media industries, provides direction in ways best suited to collaborative dialogue between media scholars and media professionals.


While the study of media industries is a focal point at many universities around the world – promising, as it might, rich dialogues between academia and industry – understandings of the actual methodologies for researching the media industries remain vague. What are the best methods for analysing the workings of media industries – and how does one navigate those methods in light of complex deterrents like copyright and policy, not to mention the difficulty of gaining access to the media industries?


Responding to these questions, Industrial Approaches to Media offers practical, theoretical, and ethical principles for the field of media industry studies, providing its first full methodological exploration. It features key scholars such as HenryJenkins, Michele Hilmes, Paul McDonald and Alisa Perren. 




Authors and Affiliations

  • Bath Spa University, Bath, United Kingdom

    Matthew Freeman

About the author

Dr Matthew Freeman is Senior Lecturer in Media and Communication at Bath Spa University, UK, where he is also Director of the Media Convergence Research Centre. The author of Historicising Transmedia Storytelling and the co-author of Transmedia Archaeology, his research explores production cultures across media and history, publishing on transmedia storytelling, media branding, and convergence cultures.

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