Overview
- Offers a Feminist Critical Discourse perspective on a corpus of advertising data collected from ‘women’s glossies’
- Explores how the target consumer is constructed in a cross-cultural context
- Considers the impact of the savvy consumer on advertising choices, including the increasing use of ‘scientific’ claims
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Table of contents (6 chapters)
Keywords
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Reviews
“The multi-billion dollar global beauty business thrives on the commoditization of the female body. Their obsession with sex, science and youthfulness are expertly laid bare in this skillful synthesis of critical linguistics and gender studies. Ringrow uses a corpus of cosmetics adverts from Cosmopolitan and Elle magazines to expose and challenge how femininity is discursively constructed in contemporary English and French media discourse. An essential text for anybody seeking to explore and resist corporate gender stereotyping.” (Matt Davies, Senior Lecturer, University of Chester, UK)
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Bibliographic Information
Book Title: The Language of Cosmetics Advertising
Authors: Helen Ringrow
DOI: https://doi.org/10.1057/978-1-137-55798-8
Publisher: Palgrave Pivot London
eBook Packages: Social Sciences, Social Sciences (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2016
Hardcover ISBN: 978-1-137-55797-1Published: 12 October 2016
eBook ISBN: 978-1-137-55798-8Published: 28 September 2016
Edition Number: 1
Number of Pages: XIII, 118
Number of Illustrations: 7 b/w illustrations, 14 illustrations in colour
Topics: Corpus Linguistics, Sociolinguistics, Gender Studies, Discourse Analysis, Popular Science in Medicine and Health, Cultural Studies