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Political Advertising in the 2014 European Parliament Elections

Editors: Holtz-Bacha, Christina, Novelli, Edoardo, Rafter, Kevin (Eds.)

  • Evaluates political advertising across the EU using empirical data
  • Offers an important assessment of the similarities and differences in the posters and broadcasts used to win public support in the 2014 campaign
  • Looks at the the place of posters and videos during the campaign
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Buy this book

eBook $89.00
price for USA (gross)
  • ISBN 978-1-137-56981-3
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $119.99
price for USA
  • ISBN 978-1-137-56980-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This timely publication offers a fresh scholarly assessment of political advertising across the EU, as well as an insight into differing political and regulatory systems related to political advertising in the individual member states. With a detailed focus on the images and communication styles that characterised the 2014 European Parliament election campaign, this edited collection evaluates political advertising across the EU using empirical data to compare and contrast styles and approaches in different members. This work allows the authors to offer an important evaluation of the similarities and differences in the posters and broadcasts used to win public support in the 2014 campaign at the time of the great European recession and financial crisis, specifically looking at the place of posters and video commercials. This book will appeal to researchers and students of political communication, political science, history, European studies as well as candidates and campaign workers who want a more comprehensive understanding of the representation of Europe in political adverts at the 2014 elections.

About the authors

Christina Holtz-Bacha is Professor of Communication at Friedrich-Alexander Universität Erlangen-Nürnberg, Germany. 

Edoardo Novelli is Associate Professor at the University of Roma Tre, Italy.

Kevin Rafter is Professor of Political Communication at Dublin City University, Ireland.


Table of contents (12 chapters)

  • Introduction

    Holtz-Bacha, Christina (et al.)

    Pages 1-15

  • Background to the 2014 Elections

    Rafter, Kevin

    Pages 17-25

  • Regulation of Electoral Advertising in Europe

    Holtz-Bacha, Christina

    Pages 27-37

  • Representations of the European Project

    Seoane Pérez, Francisco

    Pages 39-56

  • Representations of the Economic Crisis and Austerity Politics

    Novelli, Edoardo (et al.)

    Pages 57-80

Buy this book

eBook $89.00
price for USA (gross)
  • ISBN 978-1-137-56981-3
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $119.99
price for USA
  • ISBN 978-1-137-56980-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Political Advertising in the 2014 European Parliament Elections
Editors
  • Christina Holtz-Bacha
  • Edoardo Novelli
  • Kevin Rafter
Copyright
2017
Publisher
Palgrave Macmillan UK
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-1-137-56981-3
DOI
10.1057/978-1-137-56981-3
Hardcover ISBN
978-1-137-56980-6
Edition Number
1
Number of Pages
XII, 243
Number of Illustrations and Tables
11 b/w illustrations
Topics