Business Strategies and Competitiveness in Times of Crisis

A Survey on Italian SMEs

Authors: Gavinelli, Laura

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About this book

This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse the strategic behaviour of SMEs and the key factors that allow them to overcome the challenges they face. The book covers wide-ranging topics such as marketing and communication strategies, internationalization process and entry modes, access to credit, networking, innovation process and human resources enhancement. Referring to insightful case studies and surveys conducted between 2011 and 2014, it reflects on managerial implications for Italian SMEs and identifies their three main competitive challenges. 

About the authors

Laura Gavinelli is a Research Fellow at the University of Milan-Bicocca, Italy, and has taught marketing and corporate communication at various universities. Her area of expertise is the application of management and marketing to small- and medium-sized enterprises, tourism, culture and museums and other services. She is the delegate for the Italian Ministry of Economic Development at the G7 CONNEX initiative and the Extractive Industries Transparency Initiative (EITI).

Table of contents (6 chapters)

Table of contents (6 chapters)

Buy this book

eBook $109.00
price for USA (gross)
  • ISBN 978-1-137-57810-5
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $139.99
price for USA
  • ISBN 978-1-137-57809-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Business Strategies and Competitiveness in Times of Crisis
Book Subtitle
A Survey on Italian SMEs
Authors
Copyright
2016
Publisher
Palgrave Macmillan UK
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-1-137-57810-5
DOI
10.1057/978-1-137-57810-5
Hardcover ISBN
978-1-137-57809-9
Edition Number
1
Number of Pages
XXVIII, 290
Number of Illustrations
34 b/w illustrations
Topics