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Toys and Communication

Editors: Magalhães, Luísa, Goldstein, Jeffrey (Eds.)

  • Brings together scholars from education, anthropology, psychology, sociology, media and communication to examine the role of toys in communication and learning as well as their cultural meaning
  • Includes explorations of images of toys in art,  toys in advertising, and toys and cultural transmission in Morocco and India 
  • Fills a gap in current scholarship on toy research 
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Buy this book

eBook $89.00
price for USA (gross)
  • ISBN 978-1-137-59136-4
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $119.99
price for USA
  • ISBN 978-1-137-59135-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

There are few scholarly books about toys, and even fewer that consider toys within the context of culture and communication. Toys and Communication is an innovative collection that effectively showcases work by specialists who have sought to examine toys throughout history and in many cultures, including 1930’s Europe, Morocco, India, Spanish art of the 16th-19th centuries. Psychologists stress the importance of the role of toys and play in children’s language development and intellectual skills, and this book demonstrates the recurrent theme of the transmission of cultural norms through the portrayal, presentation and use of toys. The text establishes the role of toy and play park design in eliciting particular forms of play, as well as stressing the child’s use of toys to ‘become’ more adult. It will be beneficial for courses in education, developmental psychology, communications, media studies, and toy design.

About the authors

Luísa Magalhães is Researcher in Communication Sciences at the Catholic University of Portugal, and is especially interested in the relationship between children, toys and play activities. 

Jeffrey Goldstein is Affiliated Researcher at the Institute for Cultural Inquiry, Utrecht University, The Netherlands. He is the author or editor of 16 books and is a fellow of both the American Psychological Association and the Association for Psychological Science. 

Reviews

“A diverse read for anyone interested in contemporary toy research from the perspectives of children’s object play and toys as a historical communicative platform. The book also provides insightful chapters on the relationships between toys and art and designing for play – emerging areas of study which prove that the power of the toy medium ranges beyond playthings.” (Katriina Heljakka, toy and play researcher at University of Turku, Finland)

Table of contents (16 chapters)

  • Toys and Communication: An Introduction

    Goldstein, Jeffrey

    Pages 3-13

  • The End of Play and the Fate of Digital Play Media: A Historical Perspective on the Marketing of Play Culture

    Kline, Stephen

    Pages 15-32

  • Toys: Between Rhetoric of Education and Rhetoric of Fun

    Brougère, Gilles

    Pages 33-46

  • A Toy Semiotics, Revisited

    Myers, David

    Pages 47-60

  • Age Differences in the Use of Toys as Communication Tools

    Gummer, Amanda

    Pages 63-73

Buy this book

eBook $89.00
price for USA (gross)
  • ISBN 978-1-137-59136-4
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $119.99
price for USA
  • ISBN 978-1-137-59135-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Toys and Communication
Editors
  • Luísa Magalhães
  • Jeffrey Goldstein
Copyright
2018
Publisher
Palgrave Macmillan UK
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-1-137-59136-4
DOI
10.1057/978-1-137-59136-4
Hardcover ISBN
978-1-137-59135-7
Edition Number
1
Number of Pages
XIX, 309
Number of Illustrations and Tables
32 b/w illustrations
Topics