Overview
Offers a systematic study of the effectiveness and challenges of using Weibo for public diplomatic communication.
Explores the challenges and the limits that the use of Chinese Weibo (and Chinese social media in general) poses for foreign embassiesconsiders notably the occurrence of cyber-nationalism on Weibo
Includes supplementary material: sn.pub/extras
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Table of contents (8 chapters)
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Front Matter
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Social Media Landscape Differences Between China and the West
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Front Matter
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Analyzing the Embassies’ Use of Weibo
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Front Matter
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Public Diplomacy and Weibo
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Front Matter
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Back Matter
Keywords
About this book
As with many spheres of public life, public diplomatic communication is being transformed by the boom of social media. More than 165 foreign governmental organisations in China have embarked on the use of Weibo (a hybrid of Facebook and Twitter in China) to engage with Chinese citizens and reach out to youth populations, one of the major goals of current public diplomacy efforts. This exciting new pivot, based on systemic research of Weibo usage by embassies in China, explores the challenges and the limits that the use of Chinese Weibo (and Chinese social media in general) poses for foreign embassies, and considers ways to use these or other tools. It offers a systematic study of the effectiveness and challenges of using Weibo for public diplomatic communication in and with China. Addressing the challenges of e-diplomacy, it considers notably the occurrence of cyber-nationalism on Weibo and encourages a critical look at its practice, arguing how it can contribute to the goals of public diplomacy.
Authors and Affiliations
About the author
Dr Ying Jiang is Senior Lecturer at the Department of Media, University of Adelaide, Australia. After being awarded a PhD in 2010, Ying joined Media Discipline at the University of Adelaide and was selected in 2008 as one of the 100 outstanding young Chinese leaders in the world by Hong Kong Dragon Foundation. Ying’s research interests and publications mainly include cyber-nationalism, crosscultural communication, social media and public relations. Ying’s first book was 'Cyber-nationalism in China: Challenging Western Media Portrayal of Chinese Censorship' (2012).
Bibliographic Information
Book Title: Social Media and e-Diplomacy in China
Book Subtitle: Scrutinizing the Power of Weibo
Authors: Ying Jiang
DOI: https://doi.org/10.1057/978-1-137-59358-0
Publisher: Palgrave Pivot New York
eBook Packages: Literature, Cultural and Media Studies, Literature, Cultural and Media Studies (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2017
Hardcover ISBN: 978-1-137-59664-2Published: 10 August 2017
eBook ISBN: 978-1-137-59358-0Published: 09 August 2017
Edition Number: 1
Number of Pages: XII, 147
Number of Illustrations: 22 b/w illustrations
Topics: Media Studies, Asian Politics, International Relations, Political Science, Information Systems Applications (incl. Internet), Diplomacy