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How to Manage Your Global Reputation

A Guide to the Dynamics of International Public Relations

Authors: Morley, Michael

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eBook $69.99
price for USA (gross)
  • ISBN 978-1-349-14070-1
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $89.99
price for USA
  • ISBN 978-1-349-14072-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.

About the authors

MICHAEL MORLEY is President of Edelman Public Relations Worldwide, an international PR company based in New York. He is a highly regarded public relations figure with four decades experience with a range of international clients in Europe, USA, South America, Asia Pacific, the Middle East and Africa.

Table of contents (14 chapters)

Table of contents (14 chapters)

Buy this book

eBook $69.99
price for USA (gross)
  • ISBN 978-1-349-14070-1
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $89.99
price for USA
  • ISBN 978-1-349-14072-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
How to Manage Your Global Reputation
Book Subtitle
A Guide to the Dynamics of International Public Relations
Authors
Copyright
1998
Publisher
Palgrave Macmillan UK
Copyright Holder
Michael Morley
eBook ISBN
978-1-349-14070-1
DOI
10.1007/978-1-349-14070-1
Softcover ISBN
978-1-349-14072-5
Edition Number
1
Number of Pages
IX, 172
Topics