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Bibliographic Information
Book Title: The World's Greatest Brands
Editors: Nicholas Kochan
DOI: https://doi.org/10.1007/978-1-349-14114-2
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 1996
Hardcover ISBN: 978-0-333-66419-3Due: 10 November 1996
eBook ISBN: 978-1-349-14114-2Published: 11 November 1996
Edition Number: 1
Number of Pages: XXVIII, 188
Topics: Marketing