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Palgrave Studies in Political Marketing and Management

Marketing Leadership in Government

Communicating Responsiveness, Leadership and Credibility

Authors: Elder, Edward

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eBook $54.99
price for USA (gross)
  • ISBN 978-1-349-94919-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $69.99
price for USA
  • ISBN 978-1-349-94918-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $69.99
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  • ISBN 978-1-349-95675-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be used by governing leaders to show the public that they still have the leadership qualities they entered office with, despite the extra challenges that political office presents. The book outlines a new model, The Contemporary Governing Leaders' Communication Model, through which leaders can communicate their positive personal and professional qualities in government. The book illustrates this model in use through the communication of United States President Barack Obama and New Zealand Prime Minister John Key during their first terms in political office.

About the authors

Edward Elder is a recent PhD graduate from Politics and International Relations at the University of Auckland, New Zealand, whose research focuses on political marketing communication. He published a chapter in Political Marketing in the United States (2014) and an article in the Journal of Nonprofit & Public Sector Marketing

Table of contents (5 chapters)

Table of contents (5 chapters)

Buy this book

eBook $54.99
price for USA (gross)
  • ISBN 978-1-349-94919-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $69.99
price for USA
  • ISBN 978-1-349-94918-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $69.99
price for USA
  • ISBN 978-1-349-95675-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Marketing Leadership in Government
Book Subtitle
Communicating Responsiveness, Leadership and Credibility
Authors
Series Title
Palgrave Studies in Political Marketing and Management
Copyright
2016
Publisher
Palgrave Macmillan UK
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-1-349-94919-9
DOI
10.1057/978-1-349-94919-9
Hardcover ISBN
978-1-349-94918-2
Softcover ISBN
978-1-349-95675-3
Edition Number
1
Number of Pages
XI, 148
Number of Illustrations
2 illustrations in colour
Topics