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Objects of Desire

Consumer Behaviour in Shopping Centre Choices

  • Book
  • © 2005

Overview

Authors:
  1. Charles Dennis

    1. Brunel University, London, UK

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Table of contents (14 chapters)

  1. Front Matter

    Pages i-xvii
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  2. Introduction and Background

    1. Front Matter

      Pages 1-1
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    2. Introduction

      • Charles Dennis
      Pages 3-8

    3. Background

      • Charles Dennis
      Pages 9-21

  3. Why People Shop Where They Do: Shoppers’ Responses to Attributes of Shopping Centres

    1. Front Matter

      Pages 23-23
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    2. Research Questions, Methodology and Questionnaire Design for Part II

      • Charles Dennis
      Pages 25-37

    3. Why Do People Shop Where They Do? The Attributes of Shopping Centres that Determine Where Consumers Choose to Shop

      • Charles Dennis
      Pages 38-50

    4. The Shopping Centre as a Brand

      • Charles Dennis
      Pages 51-69

    5. The Shopping Centre as an Object of Desire: Attraction and Distance In Shopping Centre Choice

      • Charles Dennis
      Pages 70-87

    6. Central Place Practice: Shopping Centre Attractiveness Measures, the ‘Break Point’, Catchment Boundaries and the UK Retail Hierarchy

      • Charles Dennis
      Pages 88-116

    7. Marketing Segmentation for Shopping Centres

      • Charles Dennis
      Pages 117-141

  5. Futurescapes

    1. Front Matter

      Pages 195-195
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    2. Shoppers’ Motivations for E-shopping

      • Charles Dennis
      Pages 197-221

    3. E-shopping Compared with Shopping Centres

      • Charles Dennis
      Pages 222-240

    4. Conclusions and Implications

      • Charles Dennis
      Pages 241-248

  6. Back Matter

    Pages 249-271
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Keywords

About this book

What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.

Authors and Affiliations

  • Brunel University, London, UK

    Charles Dennis

About the author

CHARLES DENNIS is a Chartered Marketer and Senior Lecturer at Brunel University, UK, where he heads the BSc Business and Management (Marketing) degree. Experience as a Chartered Chemical Engineer was followed by seven years with 'Marketing Methods', Institute of Marketing approved consultant. Charles has published internationally on consumer shopping behaviour, including two books Marketing the E-business and E-retailing.

Bibliographic Information

  • Book Title: Objects of Desire

  • Book Subtitle: Consumer Behaviour in Shopping Centre Choices

  • Authors: Charles Dennis

  • DOI: https://doi.org/10.1057/9780230509481

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)

  • Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2005

  • Hardcover ISBN: 978-1-4039-0170-5Published: 23 November 2004

  • Softcover ISBN: 978-1-349-50784-9Published: 23 November 2004

  • eBook ISBN: 978-0-230-50948-1Published: 23 November 2004

  • Edition Number: 1

  • Number of Pages: XVII, 271

  • Topics: Medical Sociology, Industries

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