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Objects of Desire

Consumer Behaviour in Shopping Centre Choices

Authors: Dennis, C.

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eBook $119.00
price for USA (gross)
  • ISBN 978-0-230-50948-1
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $150.00
price for USA
  • ISBN 978-1-4039-0170-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $99.00
price for USA
  • ISBN 978-1-349-50784-9
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.
About this book

What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.

About the authors

CHARLES DENNIS is a Chartered Marketer and Senior Lecturer at Brunel University, UK, where he heads the BSc Business and Management (Marketing) degree. Experience as a Chartered Chemical Engineer was followed by seven years with 'Marketing Methods', Institute of Marketing approved consultant. Charles has published internationally on consumer shopping behaviour, including two books Marketing the E-business and E-retailing.

Table of contents (14 chapters)

  • Introduction

    Dennis, Charles

    Pages 3-8

  • Background

    Dennis, Charles

    Pages 9-21

  • Research Questions, Methodology and Questionnaire Design for Part II

    Dennis, Charles

    Pages 25-37

  • Why Do People Shop Where They Do? The Attributes of Shopping Centres that Determine Where Consumers Choose to Shop

    Dennis, Charles

    Pages 38-50

  • The Shopping Centre as a Brand

    Dennis, Charles

    Pages 51-69

Buy this book

eBook $119.00
price for USA (gross)
  • ISBN 978-0-230-50948-1
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $150.00
price for USA
  • ISBN 978-1-4039-0170-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $99.00
price for USA
  • ISBN 978-1-349-50784-9
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.

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Bibliographic Information

Bibliographic Information
Book Title
Objects of Desire
Book Subtitle
Consumer Behaviour in Shopping Centre Choices
Authors
Copyright
2005
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-0-230-50948-1
DOI
10.1057/9780230509481
Hardcover ISBN
978-1-4039-0170-5
Softcover ISBN
978-1-349-50784-9
Edition Number
1
Number of Pages
XVII, 271
Topics