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Organising Knowledge

Methods and Case Studies

Editors: Gadner, J., Buber, R., Richards, L. (Eds.)

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  • ISBN 978-0-230-52311-1
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Hardcover $150.00
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  • ISBN 978-1-4039-1661-7
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Softcover $99.00
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  • ISBN 978-1-349-51290-4
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About this book

The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.

About the authors

MARION FRIEDMANN Marketer of ARENA, a youth and cultural centre in Vienna, Austria SONJA GRABNER-KRÄUTER Associate Professor of Marketing and International Management, University of Klagenfurt, Austria REGINA HÖLD Student, Vienna University of Economics and Business Administration MICHAEL KIMMEL Freelance Researcher in the field of cognitive metaphor theory JÜRGEN MÜHLBACHER Assistant, Vienna University of Economics and Business Administration DORIS OHNESORGE Researcher in cross-cultural management JOCHEN PENKER Austrian Federal Ministry for Economic Affairs and Labour MARKUS PESCHL Associate Professor , Department of Philosophy of Science and Social Studies, University of Vienna HANNA RISKU Head of the Centre for Knowledge and Information Management; and Deputy Head of the Department for Telecommunication, Information and Media, Danube University Krems, Austria THOMAS SEILER formerly Professor at the Free University Berlin, and the University of Darmstadt, Germany ROLAND KEO Lecturer, Temasek Polytechnic, Singapore

Table of contents (13 chapters)

Table of contents (13 chapters)
  • Structures and Diversity in Everyday Knowledge: From Reality to Cognition, Knowledge and Back

    Pages 3-27

    Peschl, Markus Franz

  • Situatedness and Artefacts in Expert Knowledge and Activity

    Pages 28-42

    Risku, Hanna

  • The Human Foundation of Knowledge Management

    Pages 43-59

    Seiler, Thomas Bernhard

  • Conceptual Knowledge Organisation and the Problem of Understanding

    Pages 60-74

    Gadner, Johannes (et al.)

  • Gestalt-Based Linguistics and the GABEK Method:What Cognitive Science Has to Say on ‘Space Logic’ in Everyday Thought

    Pages 75-92

    Kimmel, Michael

Buy this book

eBook $74.99
price for USA (gross)
  • ISBN 978-0-230-52311-1
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $150.00
price for USA
  • ISBN 978-1-4039-1661-7
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.
Softcover $99.00
price for USA
  • ISBN 978-1-349-51290-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Organising Knowledge
Book Subtitle
Methods and Case Studies
Editors
  • J. Gadner
  • R. Buber
  • L. Richards
Copyright
2004
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-0-230-52311-1
DOI
10.1057/9780230523111
Hardcover ISBN
978-1-4039-1661-7
Softcover ISBN
978-1-349-51290-4
Edition Number
1
Number of Pages
XVI, 232
Number of Illustrations
10 b/w illustrations
Topics