Metaphor and Gender in Business Media Discourse

A Critical Cognitive Study

Authors: Koller, V.

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About this book

This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.

About the authors

VERONIKA KOLLER is Lecturer in English Language, Department of Linguistics and English Language, Lancaster University, UK. Her research focuses on cognitive semantics and critical discourse analysis, especially corporate discourse. Her current work addresses the cognitive structure of corporate brands as well as their communication and reception in discourse.

Reviews

'[This book] is an interesting and valuable contribution to the development of metaphor studies in various ways and may serve as a model for further work in these directions...a fine study which does not only provide interesting empirical results but may also be taken as a methodological and theoretical model for further work in the analysis of metaphor in discourse.' Cognitive Linguistics


Table of contents (6 chapters)

Table of contents (6 chapters)
  • Introduction: Masculinized Metaphors

    Pages 1-7

    Koller, Veronika

  • Theory: A Critical Cognitive Framework for Metaphor Research

    Pages 8-42

    Koller, Veronika

  • Method: Quantitative and Qualitative Analyses of Metaphor

    Pages 43-63

    Koller, Veronika

  • Business Media on Marketing: Metaphors of War, Sports and Games

    Pages 64-113

    Koller, Veronika

  • Business Media on Mergers and Acquisitions: Metaphors of Evolutionary Struggle

    Pages 114-171

    Koller, Veronika

Buy this book

eBook $69.99
price for USA (gross)
  • ISBN 978-0-230-51128-6
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $140.00
price for USA
  • ISBN 978-1-4039-3291-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $89.99
price for USA
  • ISBN 978-0-230-21707-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Metaphor and Gender in Business Media Discourse
Book Subtitle
A Critical Cognitive Study
Authors
Copyright
2004
Publisher
Palgrave Macmillan UK
Copyright Holder
Veronika Koller
eBook ISBN
978-0-230-51128-6
DOI
10.1057/9780230511286
Hardcover ISBN
978-1-4039-3291-4
Softcover ISBN
978-0-230-21707-2
Edition Number
1
Number of Pages
XI, 244
Number of Illustrations
5 b/w illustrations
Topics