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The Business of Sustainability

Building Industry Cases for Corporate Sustainability

Editors: Steger, U. (Ed.)

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About this book

Most academics and certainly most sustainability managers agree that research on the 'business case' for sustainability has been very inconclusive. In fact many have simply decided that the business case for sustainability is elusive. This book goes further than ever before in trying to be more specific about the economic rationale for corporate sustainability, by approaching this issue on an industry-specific level. To do this, empirical evidence was gathered from managers in nine industries, along with their stakeholders, during an extensive and ambitious research project. The book gives a detailed and representative insight of the business case in the nine sectors but also a unique cross-industry perspective on this issue.

About the authors

MARC BRUNNER Technische Universität Berlin, Germany OLIVER ECHELMANN Technische Universität Berlin, Germany ACHIM GEBEL Technische Universität Berlin, Germany HANS-JÖRG HESS Technische Universität Berlin, Germany AILEEN IONESCU-SOMERS Researcher, Forum for Corporate Sustainability Management, IMD,Switzerland and University College Cork, Ireland OLIVER SALZMANN Researcher, Forum for Corporate Sustainability Management, IMD, Switzerland and Technische Universität Berlin, Germany.

Reviews

'This book is a major contribution to the Business Case debate and both insightful and useful for corporate executives, especially of the more skeptical kind. It also delivers excellent material for the classrooms of MBA and Executive education, where the need for this kind of contribution is even greater.' - Prof Gilbert Lenssen, President European Academy of Business in Society (EABIS)

'This book presents groundbreaking conclusions on a subject that has become highly relevant to modern-day corporations: the economic reasons why companies integrate social and environmental into business strategy. I would advise any business executive who is seeking an overview or indeed a focused industry perspective on this issue to read this book. Based on solid empirical foundations, it is, to my knowledge, also the first-ever comprehensive attempt to look at the business case for sustainability from an industry-specific perspective.' - Peter Forstmoser, Chairman of the Board of Directors, Swiss Reinsurance

'DaimlerChrysler gained additional insight from participating in the research Building a Business Case for Corporate Sustainability. The Case provides helpful hints on the economic logic to be covered in this area and provides ideas on how to move forward strategically.' - Dr. Rüdiger Grube, Member of the Management Board of DaimlerChrysler

'For those with a real interest in corporate sustainability and a desire to make it work in practice, this book will prove an invaluable resource. Detailed and authoritative, it provides a compelling analysis of the issues facing businesses today.' John Ling, Chartered Institute of Marketing Magazine


Table of contents (10 chapters)

Table of contents (10 chapters)
  • Corporate Sustainability: The New Catch Phrase?

    Pages 3-4

    Steger, Ulrich

  • Searching for and Building a Business Case

    Pages 5-10

    Steger, Ulrich

  • Cross-Industry Research Findings

    Pages 11-60

    Steger, Ulrich

  • Assessment of the Business Case

    Pages 61-72

    Steger, Ulrich

  • The Automotive Industry

    Pages 75-98

    Brunner, Marc

Buy this book

eBook $74.99
price for USA (gross)
  • ISBN 978-0-230-52447-7
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $150.00
price for USA
  • ISBN 978-1-4039-3396-6
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.
Softcover $99.00
price for USA
  • ISBN 978-1-349-51696-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
The Business of Sustainability
Book Subtitle
Building Industry Cases for Corporate Sustainability
Editors
  • U. Steger
Copyright
2004
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-0-230-52447-7
DOI
10.1057/9780230524477
Hardcover ISBN
978-1-4039-3396-6
Softcover ISBN
978-1-349-51696-4
Edition Number
1
Number of Pages
XVIII, 238
Topics