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Orality

The Power of the Spoken Word

Authors: Furniss, Graham

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  • ISBN 978-0-230-51011-1
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  • ISBN 978-1-4039-3404-8
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Softcover $99.00
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  • ISBN 978-1-349-51706-0
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About this book

Oral communication is quite different in its spontaneity and communicative power from textual and visual communication. Culturally-bounded expectations of ways of speaking and individual creativity provide the spark that can ignite revolution or calm the soul. This book explores, from a cross-cultural perspective, the centrality of orality in the ideological processes that dominate public discourse, providing a counterbalance to the debates that foreground literacy and the power of written communication.

About the authors

GRAHAM FURNISS is Professor of African Language Literature at the School of Oriental and African Studies, University of London, UK. He is the author of Poetry, Prose and Popular Culture in Hausa and Co-Editor of African Broadcast Cultures; Power, Marginality and African Oral Literature; and African Languages, Development and the State.

Reviews

'a thought-provoking view on the centrality of orality from a cross-cultural perspective.' - Luna Beard, Linguist List


Table of contents (7 chapters)

Table of contents (7 chapters)
  • Introduction: The Power of the Spoken Word

    Pages 1-11

    Furniss, Graham

  • The Oral Communicative Moment

    Pages 12-42

    Furniss, Graham

  • Cultural Parameters of Speech: Genre, Form, Aesthetics

    Pages 43-71

    Furniss, Graham

  • Insertion into the Social — Constituting Audiences, Audience Cultures and Moving from the Private to the Public

    Pages 72-91

    Furniss, Graham

  • Ideology and Orality

    Pages 92-130

    Furniss, Graham

Buy this book

eBook $74.99
price for USA
  • ISBN 978-0-230-51011-1
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $99.99
price for USA
  • ISBN 978-1-4039-3404-8
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
Softcover $99.00
price for USA
  • ISBN 978-1-349-51706-0
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock

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Bibliographic Information

Bibliographic Information
Book Title
Orality
Book Subtitle
The Power of the Spoken Word
Authors
Copyright
2004
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-0-230-51011-1
DOI
10.1057/9780230510111
Hardcover ISBN
978-1-4039-3404-8
Softcover ISBN
978-1-349-51706-0
Edition Number
1
Number of Pages
XII, 188
Topics