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Palgrave Macmillan

Developing Strategies for International Business

The WRAP Process

  • Book
  • © 2004

Overview

Authors:
  1. J. Angus Gillon
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  2. Lynne Pearson
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Table of contents (10 chapters)

  1. Front Matter

    Pages i-xi
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  2. International Business Rationale

    • J. Angus Gillon, Lynne Pearson
    Pages 1-11

  3. Overview of the WRAP Process

    • J. Angus Gillon, Lynne Pearson
    Pages 12-25

  4. International Business Cultures

    • J. Angus Gillon, Lynne Pearson
    Pages 26-43

  5. Understanding International Customers

    • J. Angus Gillon, Lynne Pearson
    Pages 44-56

  6. Building a Foundation

    • J. Angus Gillon, Lynne Pearson
    Pages 57-78

  7. Information Development

    • J. Angus Gillon, Lynne Pearson
    Pages 79-97

  8. Analysis and Strategic Prioritization

    • J. Angus Gillon, Lynne Pearson
    Pages 98-114

  9. Routes to Market

    • J. Angus Gillon, Lynne Pearson
    Pages 115-137

  10. Building a Strategy

    • J. Angus Gillon, Lynne Pearson
    Pages 138-162

  11. Strategy Implementation and Management

    • J. Angus Gillon, Lynne Pearson
    Pages 163-176

  12. Back Matter

    Pages 177-180
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Keywords

About this book

Reliance on opportunism is a high-risk strategy in global business, yet many companies operate this way, often acting on limited amounts of information. Equally, many other companies implement strategies based on models formulated in the teaching rooms of business schools or the back recesses of consultants' offices. This book lightens the dark corridors of strategy development and shows its readers how to build strategies for success in the international marketplace, that take account of all the critical factors involved whilst allowing the use of personal judgement and process sureties. We call this the WRAP process.

Reviews

'This should be recommended reading for all professionals involved in international business.' - Stanley J. Paliwoda, Professor of Marketing, University of Strathclyde, UK

'Written by practitioners, it offers many comments of interest and guidelines for an entire strategy development process.' - Andrew Miskin, Spectra Journal of Management Consultant's Association

About the authors

J. ANGUS GILLON, originator of the WRAP process, is a professional management consultant whose career has spanned an entire generation. During this time he has addressed critical management and strategic issues with major corporations and smaller companies, and now focuses most of his activity on guidance in global and international strategy and marketing.

LYNNE PEARSON is an American whose career in research and consultancy ultimately led her to become part of the International Consultancy Group strategy team. She has collaborated closely in the development of the WRAP process, and her professional focus is on strategy development in global markets.

Bibliographic Information

  • Book Title: Developing Strategies for International Business

  • Book Subtitle: The WRAP Process

  • Authors: J. Angus Gillon, Lynne Pearson

  • DOI: https://doi.org/10.1057/9780230502574

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)

  • Copyright Information: J. Angus Gillon and Lynne Pearson 2004

  • Hardcover ISBN: 978-1-4039-3414-7Published: 21 September 2004

  • Softcover ISBN: 978-1-349-51712-1Published: 21 September 2004

  • eBook ISBN: 978-0-230-50257-4Published: 21 September 2004

  • Edition Number: 1

  • Number of Pages: XI, 180

  • Number of Illustrations: 11 b/w illustrations

  • Topics: International Business, Business Strategy/Leadership, International Economics

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