The New Public Diplomacy

1. Front Matter

   Pages i-xxiv

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2. The New Environment

   1. Front Matter

      Pages 1-1

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   2. The New Public Diplomacy: Between Theory and Practice

      • Jan Melissen

      Pages 3-27

   3. Rethinking the ‘New’ Public Diplomacy

      • Brian Hocking

      Pages 28-43

3. Shifting Perspectives

   1. Front Matter

      Pages 45-45

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   2. Power, Public Diplomacy, and the Pax Americana

      • Peter van Ham

      Pages 47-66

   3. Niche Diplomacy in the World Public Arena: the Global ‘Corners’ of Canada and Norway

      • Alan K. Henrikson

      Pages 67-87

   4. Public Diplomacy in the People’s Republic of China

      • Ingrid d’Hooghe

      Pages 88-105

   5. Revolutionary States, Outlaw Regimes and the Techniques of Public Diplomacy

      • Paul Sharp

      Pages 106-123

   6. The EU as a Soft Power: the Force of Persuasion

      • Anna Michalski

      Pages 124-144

4. Improving Practice

   1. Front Matter

      Pages 145-145

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   2. Culture Communicates: US Diplomacy That Works

      • Cynthia P. Schneider

      Pages 147-168

   3. Making a National Brand

      • Wally Olins

      Pages 169-179

   4. Dialogue-based Public Diplomacy: a New Foreign Policy Paradigm?

      • Shaun Riordan

      Pages 180-195

   5. Training for Public Diplomacy: an Evolutionary Perspective

      • John Hemery

      Pages 196-209

5. Back Matter

   Pages 210-221

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After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.

• Diplomacy
• foreign policy
• international relations

'The New Public Diplomacy has become one of the most frequently cited non-American titles on public diplomacy.' Discussion Papers in Diplomacy

'This timely and fascinating book brings much needed scholarship to the global conversation on public diplomacy.' - Bruce Gregory, Director, Public Diplomacy Institute, George Washington University, USA

'The New Public Diplomacy is an excellent and original collection probing a topic at the heart of contemporary international relations.' - Nicholas J. Cull, Professor of Public Diplomacy, University of Southern California, USA

'Jan Melissen's book is a very valuable contribution to an increasingly important field of study. At a time when policymakers are still feeling their way towards an understanding of soft power and public diplomacy, Prof. Melissen and his distinguished colleagues ask - and convincingly answer - some pressing questions.' - Philip Fiske de Gouveia, Senior Research Associate, Public Diplomacy Programme, The Foreign Policy Centre

'Public Diplomacy, this striking departure from the old foreign policy rituals of confidential interaction behind closed doors, has become widely recognized and enacted by practitioners, but so far, has not been written about extensively in academic literature. Jan Melissen's book fills this gap and should find the interest of those who practice and those who study diplomacy.' - Ambassador Karl Th. Paschke, author of the so-called 'Paschke Report'

'[This] is a quarry from which the materials for much interesting work on the subject can be cut and a most useful addition to the literature.' - Political Studies Review

• Netherlands Institute of International Relations, Clingendael, The Netherlands

  Jan Melissen

PETER VAN HAM Director of Global Governance Research, Netherlands Institute of International Relations 'Clingendael', The Netherlands JOHN HEMERY Director, Centre for Political and Diplomatic Studies, UK ALAN K. HENRIKSON Fletcher School of Law and Diplomacy, Tufts University, USA BRIAN HOCKING Professor of International Relations, Coventry University, UK INGRID D'HOOGHE Research Associate, Netherlands Institute of International Relations 'Clingendael', The Netherlands ANNA MICHALSKI Senior Research Fellow, Netherlands Institute of International Relations 'Clingendael', The Netherlands WALLY OLINS Chairman, Saffron Brand Consultants SHAUN RIORDAN HM Diplomatic Service, UK CYNTHIA P. SCHNEIDER Distinguished Professor of Diplomacy, Georgetown University, USA PAUL SHARP Professor and Head of Political Science, University of Minnesota, Duluth, USA

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