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Religion/Culture/Critique

American Protestants and TV in the 1950s

Responses to a New Medium

Authors: Rosenthal, M.

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About this book

Americans in the 1950s faced the challenge of negotiating the new medium's place in the home and in American culture in general. Using the American Protestant experience of the introduction of television, Rosenthal illustrates the importance of the interplay between a new medium and its users.

About the authors

MICHELE ROSENTHAL is Professor in the Department of Communication at the University of Haifa, Israel.

Reviews

"Why are evangelicals early adopters of new media technology while the

Protestant mainline responds ambivalently to innovations in mass communications? Rosenthal analyzes the nexus of technology, faith, and culture to answer key questions in the emerging field of religion and media studies. Her book extends previous scholarship on religion and television through in-depth case studies of how American religious groups responded to the potential of a new medium for outreach." - Diane Winston, Knight Chair in Media and Religion, Annenberg School for Communication, University of Southern California

"Rosenthal's outstanding account fills a long-standing gap in our understanding of American media history. The new medium of television posed a perceived threat to the authority of the Protestant establishment in education, politics, and the domestic sphere. The reaction Rosenthal details tells us much about the place of Protestantism in the culture in the mid-twentieth century and much about how the media age has de-stabilized and re-structured religion and religious institutions. This excellent history provides fascinating and telling insights into the ways that these institutions saw themselves and this new medium. Their perception of threats to institutional authority and to domestic values posed by television continues to echo across debates over the role of media in the U.S. An invaluable resource to scholars and educators in religious studies, religious history, media studies, media history, and media policy." - Stewart M. Hoover, Professor, School of Journalism and Mass Communication and Director, Center for Media, Religion, and Culture, University of Colorado

"In this engaging and accessible book, Rosenthal studies American Protestants at mid-century - then the clear leader in the realm of religious influence on American politics - to learn why they were so skittish about television, and how that contributed to the rise of evangelicalism s power in the U.S. This is a provocative look at a previously untold story, and anyone who wonders about how U.S. religion came into its current configuration in public life needs to read this book." - Lynn Schofield Clark, author of From Angels to Aliens


Table of contents (8 chapters)

Table of contents (8 chapters)
  • Introduction: The Triumph of Televangelism and the Decline of Mainline Religious Broadcasting

    Pages 1-5

    Rosenthal, Michele

  • American Protestantism and the Television: A Paradoxical Relationship

    Pages 7-19

    Rosenthal, Michele

  • “Turn It Off!”: The Liberal Protestant Critique of Television

    Pages 21-35

    Rosenthal, Michele

  • Mainline Religious Broadcasting: A Failure?

    Pages 37-61

    Rosenthal, Michele

  • “Preserving Our American Heritage”: Television and the Construction of Evangelical Identity

    Pages 63-84

    Rosenthal, Michele

Buy this book

eBook $84.99
price for USA (gross)
  • ISBN 978-0-230-60921-1
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $110.00
price for USA
  • ISBN 978-1-4039-6573-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $105.00
price for USA
  • ISBN 978-1-349-52909-4
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.

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Bibliographic Information

Bibliographic Information
Book Title
American Protestants and TV in the 1950s
Book Subtitle
Responses to a New Medium
Authors
Series Title
Religion/Culture/Critique
Copyright
2007
Publisher
Palgrave Macmillan US
Copyright Holder
Palgrave Macmillan, a division of Nature America Inc.
eBook ISBN
978-0-230-60921-1
DOI
10.1057/9780230609211
Hardcover ISBN
978-1-4039-6573-8
Softcover ISBN
978-1-349-52909-4
Edition Number
1
Number of Pages
XII, 179
Topics